Tap My Back - Employee Recognition Software

Company Description Tap My Back is an employee recognition and feedback software designed to build a stronger organizational culture and improve performance. The platform integrates with Microsoft Teams or Slack and offers a free trial for bigger teams. The focus is on tailoring recognition and motivation to individual needs to create a high-performing team. Role Overview The Director of Marketing will own Tap My Back’s end-to-end marketing strategy to grow business — from awareness to acquisition to advocacy. This leader will build and execute a multi-channel marketing engine with a heavy focus on digital growth (SEO, website, content, social), demand generation, and product storytelling. This is both a strategic and roll-up-your-sleeves execution role: you will shape the direction of our marketing vision and also drive the day-to-day initiatives that generate revenue, leads, and market momentum. Key Responsibilities Marketing Strategy & Leadership Define and lead the comprehensive marketing strategy across brand, digital, and demand generation. Build the framework for scalable growth including campaigns, content engines, and partner channels. Identify high-impact opportunities for market expansion and competitive differentiation. Establish marketing KPIs, dashboards, and reporting to track performance and ROI. Growth & Demand Generation Own the pipeline contribution from marketing and drive programs that increase qualified leads. Develop and execute SEO, content, and website strategies to accelerate organic growth. Manage paid experiments (LinkedIn, Google Ads, partnerships) as needed to supplement inbound efforts. Lead conversion improvement initiatives to drive higher engagement and conversion across the website and landing pages. Website & Digital Experience Lead website strategy, UX improvements, content architecture, and implementation. Continuously optimize the website through analytics insights, keyword strategy, and user behavior data. Own Google Analytics, Search Console, and key dashboards to monitor performance and identify opportunities. Ensure the website communicates the product’s value clearly and drives high-intent traffic. Content, Creative & Brand Build a content engine across web, social, email, blog, and resource centers. Partner with SMEs, customers, and internal teams to develop compelling assets (blogs, case studies, guides, webinars). Oversee or create graphics, visuals, and brand assets to support campaigns and product storytelling. Maintain brand consistency across all customer-facing channels and touchpoints. Social Media & Community Lead the strategy for social media presence, including thought leadership from the brand and founders. Manage content calendar, postings, and performance analytics. Expand syndication through SME contributions, influencers, partners, and customer advocates. Team & Cross-Functional Collaboration Build and manage a small, high-impact marketing team or network of freelancers/agencies as needed. Work closely with sales, product, CS, and leadership to align marketing with business objectives. Drive a culture of experimentation, measurement, and continuous improvement. Qualifications 5+ years of experience in B2B SaaS marketing, with success in growth or full-funnel roles. Strong expertise in website management, SEO, and content-led growth strategies. Proven ability to own pipeline numbers and build repeatable demand-gen programs. Experience developing brand positioning and messaging frameworks. Ability to both strategize and execute—comfortable being hands-on in a lean environment. Strong understanding of analytics tools (GA, Search Console, etc.) and latest AI tools. Exceptional communication, project leadership, and cross-functional influence skills. Experience growing early-stage SaaS is a major plus.