Director of Marketing

Role Overview: You are being sought after to take on the role of Director of Marketing in a dynamic capacity to lead and expand global marketing initiatives. In this position, you will play a crucial role in boosting demand generation, enhancing brand recognition, and fostering pipeline growth within the enterprise segment. A strategic mindset, in-depth knowledge of B2B SaaS marketing, proficiency in account-based marketing (ABM), and experience in scaling marketing efforts for enterprise software companies are essential for success in this role. Key Responsibilities: - Develop and implement multi-channel marketing campaigns to generate qualified leads and drive revenue growth. - Create targeted marketing programs for large enterprises ($1B+ revenue) using personalized content and engagement strategies. - Collaborate with the sales team to enhance lead conversion, improve sales enablement, and align marketing strategies with revenue objectives. - Strategize and execute impactful events, conferences, webinars, and thought leadership initiatives to boost brand visibility. - Supervise content marketing, SEO, PPC, and digital advertising to increase brand awareness and inbound traffic. - Work with key consulting and SI partners to establish joint marketing ventures. - Monitor and enhance marketing performance, ensuring a strong return on investment (ROI) and making data-driven decisions. Qualifications Required: - Possession of an Engineering Degree in Computers and an MBA from a Tier 1 Business School. - Minimum of 10+ years of B2B marketing experience, with at least 5 years in a leadership capacity. - Demonstrated success in marketing enterprise SaaS solutions, particularly in procurement, supply chain, or spend management sectors. - Proficiency in demand generation, ABM, digital marketing, and event marketing. - Experience in collaborating with enterprise sales teams and aligning marketing efforts to support significant deal closures. - Hands-on familiarity with marketing automation tools (HubSpot, Marketo, etc.), CRM (Salesforce), and analytics tools. - Excellent communication, leadership, and project management abilities.,