Director of Growth Marketing India (Delhi NCR) (3PM - 1AM IST ) Location: Remote, India (Must work US East Coast hours) Reporting to: ** Chief Marketing Officer** Experience: 10+ years in B2B technology marketing, with at least 4 years working with US-based B2B technology companies About Basis Vectors Basis Vectors is an investment firm specializing in B2B SaaS. We own and operate a portfolio of US-based technology companies, providing strategic and operational support to accelerate growth. This role is a critical hire for our marketing team, leading demand generation for a select group of portfolio companies. About the Role We are seeking a Director of Growth Marketing to be the demand generation and strategy leader for multiple B2B technology brands. Note: This is not a sales development or BDR role. In some markets, the term “demand generation” is often misunderstood to refer solely to outbound calling or lead qualification. This role is a senior-level marketing leadership position responsible for designing and executing full-funnel marketing strategies that generate high-quality pipeline for sales. This role is ideal for a strategic, data-driven marketer who can balance high-level planning with hands-on execution . You will oversee a small marketing team (including a Growth Marketing Manager and BDRs) and work closely with a centralized marketing team to bring your strategy to life. Your primary success metric : Pipeline generation – building scalable demand generation programs that convert into high-quality sales opportunities. to be the demand generation and strategy leader for multiple B2B technology brands. This role is ideal for a strategic, data-driven marketer who can balance high-level planning with hands-on execution . You will oversee a small marketing team (including a Growth Marketing Manager and BDRs) and work closely with a centralized marketing team to bring your strategy to life. Key Responsibilities Translate business objectives and marketing priorities into effective demand generation strategies and integrated multichannel campaign plans. Design, execute, and optimize demand generation campaigns targeted at B2B technology buyers, leveraging digital, ABM, SEO, webinars, content marketing, and outbound sales programs. Leverage product positioning, persona research, market insights, and intent data to align campaign messaging and creative with optimal channels and buying stages. Manage the marketing funnel from top to bottom, optimizing conversion rates at each stage and driving qualified pipeline growth. Collaborate with sales to ensure alignment on lead scoring, qualification criteria, and seamless handoff processes. Develop and deliver compelling content that speaks to the unique needs and pain points of Ideal Customer Profiles (ICPs). Oversee executional details including timelines, budgets, resource allocation, and cross-functional coordination. Use data and analytics to measure campaign performance, communicate results, identify areas for improvement, and drive continuous optimization. Lead and mentor a small team of marketers and BDRs while working cross-functionally with the centralized marketing team. Continuously improve operational processes to streamline campaign production and increase efficiency. Stay aligned and in close communication with stakeholders across marketing, sales, product, content, enablement, and operations. Who You Are 10+ years of experience in B2B technology marketing , with at least 4 years working with US-based B2B technology companies . A strategic leader and an executional powerhouse – able to develop high-level marketing plans while also rolling up your sleeves to execute when needed. Data-driven and results-oriented , with a proven track record of driving demand and pipeline growth. Strong collaborator and communicator , comfortable working across sales, marketing, and executive teams. Creative problem solver who can think beyond traditional demand generation strategies to drive high-impact results. Comfortable working US East Coast hours to collaborate effectively with portfolio company teams. Why Join Basis Vectors? High-impact role with direct influence over revenue growth across multiple technology brands. Work in a fast-paced, entrepreneurial environment where your contributions will be recognized and valued. Opportunity to grow within a dynamic investment firm managing high-growth B2B SaaS businesses.
