Director of Commercialization & Market Growth - AI for Healthcare

ZEISS in India

ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.

ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace.

Further information at ZEISS India.

VisioGen is an innovative internal start-up from ZEISS that was founded in India to use generative AI to optimize communication with patients and increase conversion rates for premium eye clinics. Our innovative solution optimizes the processing of inquiries across multiple channels and combines AI-powered responses with verification by in-house opticians to ensure accuracy, efficiency, and compliance.

The Commercialization Manager will drive the market entry, adoption, and scaling for premium ophthalmology clinics in the United States. This role will focus on building strong relationships with clinics, establishing strategic partnerships, and leveraging online marketing expertise to maximize adoption and revenue growth. Over time, the role will expand to support the global rollout of VisioGen, adapting strategies to diverse markets while maintaining a start-up mentality within a large enterprise framework.

Market Penetration And Sales

• Develop and execute a commercialization strategy to introduce VisioGen to premium ophthalmology clinics across the US.
• Build and maintain relationships with clinic decision-makers, including ophthalmologists, practice managers, and administrators.
• Identify and prioritize high-value clinics and regions to maximize adoption and revenue growth.
• Lead solution-based sales efforts, demonstrating the value of VisioGen in optimizing patient communication and increasing conversion rates.
• Conduct product demonstrations, create tailored proposals, and negotiate contracts with clinic stakeholders.
• Achieve or exceed sales targets and other KPIs set by the VisioGen lead.

Strategic Partnerships

• Identify, establish, and grow strategic partnerships with key industry players, including agencies, CRM providers, and other healthcare technology vendors.
• Collaborate with partners to create integrated solutions that enhance VisioGen’s value proposition for clinics.
• Negotiate partnership agreements and ensure mutual value creation.

Online Marketing Expertise

• Leverage advanced knowledge of online marketing to support clinics in optimizing their patient acquisition and communication strategies.
• Collaborate with internal marketing teams to develop and execute campaigns that drive awareness and adoption of VisioGen.
• Provide clinics with insights and best practices for improving their digital presence, including website optimization, social media engagement, and CRM integration.

Customer Success

• Collaborate with internal teams to ensure smooth onboarding and training for clinics adopting VisioGen.
• Collect customer feedback to continuously improve the product and customer experience.

Globalization Support

• Assist in developing strategies for expanding VisioGen beyond the US market, considering cultural, regulatory, and operational differences.
• Adapt commercialization strategies to align with market-specific needs in new regions.

Cross-Functional Collaboration

• Work closely with the VisioGen product team to align commercialization efforts with product development and enhancements.
• Provide market insights to guide marketing, product positioning, pricing strategies, and feature development.

Startup Mentality

• Embrace a hands-on approach to problem-solving, adaptability, and innovation in a fast-paced environment.
• Proactively identify and address barriers to success, ensuring agility in execution.

Qualification

• Bachelor’s degree in business, healthcare management, marketing, or a related field. A master’s degree (MBA or equivalent) is preferred.
• 8+ years of experience in sales, commercialization, or business development, preferably in the healthcare, cosmetic or medtech sector.
• Proven track record of successfully selling solutions to US clinics, ideally in ophthalmology or a related specialty.
• Exceptional conversational and interpersonal skills, with fluency in English (both written and spoken).
• Strong understanding of the US healthcare ecosystem, including clinic workflows, decision-making processes, and regulatory considerations.
• Experience establishing and managing strategic partnerships with agencies, CRM providers, or technology vendors that can use VisioGen in their solution for clinics.
• Experience with CRM tools (e.g., ZoHo) and the ability to lead their implementation and customization.
• Exceptional understanding of online marketing strategies, including digital advertising, conversion optimization, social media and CRM integration.
• Experience working in a start-up or entrepreneurial environment, with the ability to thrive in ambiguity and drive results.

Other Attributes

• Strong problem-solving skills and the ability to think strategically while executing tactically.
• Highly self-motivated, with a results-driven mindset and a passion for innovation.
• Cross-cultural sensitivity and the ability to adapt communication styles for global audiences.
• Willingness to travel as needed to meet with clients, attend conferences, and support global expansion efforts.

Your ZEISS Recruiting Team

Sruti Mishra