Director | Go-to-Market Strategy

About Us:

Summary:

Director | Go-to-Market Strategy

The Director will be instrumental in defining positioning, launching products, penetrating target markets, and driving measurable growth — ensuring that GreenLiving’s solutions reach the right customers in the right way, at the right time.

Responsibilities:

Strategic Planning & Market Positioning

· Develop and own the company’s go-to-market (GTM) strategy, encompassing market segmentation, value propositions, and competitive positioning.

· Partner with Product and Customer Success teams to align offerings with customer needs and market trends.

· Identify high-potential markets and develop tailored entry strategies for each.

Team Leadership & Development

· Build, lead, and mentor cross-functional sales and marketing teams, including Business Development, Senior Sales Executives, and Marketing Managers.

· Set clear KPIs, performance metrics, and accountability frameworks for team success.

· Foster a culture of collaboration, innovation, and continuous improvement.

Sales & Revenue Growth

· Oversee the creation and execution of sales strategies to achieve ambitious revenue goals.

· Guide business development initiatives, key account management, and strategic partnerships.

· Leverage data-driven insights to optimize sales funnels, conversion rates, and client lifetime value.

Marketing Execution & Brand Growth

· Direct the development of multi-channel marketing campaigns to build brand awareness and generate qualified leads.

· Ensure cohesive storytelling and consistent brand messaging across all touchpoints — digital, social, events, and trade shows.

· Oversee the marketing budget, ensuring high ROI for all activities.

Cross-Functional Collaboration

· Act as the central link between Sales, Marketing, Product, and Customer Success to ensure aligned strategies and flawless execution.

· Work closely with production and operations to guarantee delivery capabilities meet market commitments.

Market Intelligence & Innovation

· Monitor competitor activities, market shifts, and emerging trends to adapt GTM strategies proactively.

· Champion customer feedback loops to inform product enhancements and service improvements.

Required Skills and Qualifications:

Education:

Experience:

· Proven track record of successfully launching products or services into new markets.

· Deep understanding of B2B sales cycles, marketing strategies, and customer success frameworks.

· Exceptional leadership, communication, and stakeholder management skills.

· Proficiency in CRM, analytics platforms, and digital marketing tools.

· Strong strategic thinking with hands-on execution capability.

Why Join GreenLiving.in?

· Lead a high-impact role shaping the future of sustainable interiors.

· Attractive compensation package with performance-based incentives.

· Opportunities for advancement and professional development.

· Collaborative, design-driven, and eco-conscious work culture.

· Health insurance, retirement savings plan, and paid time off.

Application Process:

careers@greenliving.in

We are an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.