Direct Marketing Executive

About the Organization : The Akshaya Patra Foundation is one of the world’s largest not-for-profit organizations implementing the government’s Mid-Day Meal Programme. With operations spanning across 16+ states and over 78 kitchens, we serve over 2.25 million meals & 1 million morning snacks every day to school children. We have an ambitious target of 6 Million Meals served per day by 2030. Our mission is to eliminate classroom hunger and promote education through a scalable, sustainable, and efficient food delivery model. Position - Direct Marketing Work Location - Mumbai Job Description :- Fundraising & Donor Acquisition Identify, approach, and secure new SME and mid-sized corporate donors to achieve CSR fundraising targets. Develop and execute direct marketing campaigns and donor engagement strategies. Conduct cold-calling, networking, and outreach to build a strong pipeline of potential donors. Prepare customized fundraising proposals, donor pitches, and corporate presentations to secure contributions. Ensure donor retention, upselling, and renewal of existing partnerships through proactive engagement. Donor Relationship Management & Engagement Build and manage long-term relationships with corporate donors, ensuring continuous engagement. Develop and implement employee giving programs, cause-related marketing campaigns, and workplace fundraising initiatives. Organize corporate volunteering programs, donor engagement events, and school visits for CSR stakeholders. Prepare and deliver impact reports to donors, ensuring transparency and alignment with their CSR objectives. Strategic Planning, Reporting & Compliance Maintain and analyze donor contribution data, campaign effectiveness, and fundraising performance metrics. Ensure all fundraising activities comply with CSR laws and ethical fundraising best practices. Represent the organization at networking events, CSR forums, and industry conferences to strengthen donor partnerships. Qualifications & Requirements: Education: Any Bachelor’s degree (MBA preferred). Experience: 5+ years of experience in direct marketing, B2B sales, or fundraising. Minimum 1+ years of experience in CSR fundraising, corporate donor engagement, or nonprofit fundraising. Proven track record in cold-calling, proposal writing, corporate negotiations, and donor management. Skills & Competencies: Strong verbal and written communication skills in English. Proficiency in PowerPoint, Excel, and CRM tools. Excellent networking, negotiation, and relationship-building skills. Ability to achieve fundraising targets and work in a fast-paced environment.