Digital Performance Marketer

Job Title: Digital Performance Marketer

Department:

Employment Type:

Job Summary:

We are seeking a Digital Performance Marketer to plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google, and YouTube. The role focuses on customer acquisition, retention, and sales growth through data-driven marketing strategies. The ideal candidate should have strong analytical skills, a creative mindset, and a deep understanding of ad performance metrics, ROI, and ROAS.

Key Responsibilities:

1. Campaign Planning & Execution

• Plan, create, and manage paid campaigns across Meta (Facebook, Instagram), Google Ads, and YouTube.
• Define clear ROI and ROAS targets aligned with marketing and business goals.
• Develop and implement customer acquisition, retargeting, and lifecycle marketing campaigns.

2. Optimization & Performance Analysis

• Monitor and optimize campaign performance daily to achieve maximum ROI.
• Conduct A/B testing on ad creatives, copies, audiences, and landing pages to identify high-performing combinations.
• Track, measure, and report key metrics such as CAC (Customer Acquisition Cost), ROAS, CTR, and Conversion Rates.

3. Budget Management & Forecasting

• Manage ad budgets efficiently to ensure

  cost-effective scaling

  .
• Forecast spend and performance outcomes for each platform.
• Reallocate budgets dynamically based on campaign performance insights.

4. Collaboration & Strategy Alignment

• Work closely with the creative and product teams to develop engaging ad content and landing pages.
• Share insights from campaign data to guide creative direction and messaging.
• Coordinate with sales and CRM teams to ensure consistent audience targeting and remarketing strategies.

5. Reporting & Insights

• Prepare and share weekly/monthly performance reports with actionable insights.
• Present findings on CAC, conversion efficiency, and audience trends.
• Stay up to date with digital marketing trends, tools, and algorithm updates across ad platforms.

Key Skills & Competencies:

• Hands-on experience with Meta Ads Manager, Google Ads, and YouTube Ads.
• Strong understanding of performance marketing, analytics, and conversion optimization.
• Proficiency in Google Analytics, Tag Manager, and other performance tracking tools.
• Analytical mindset with ability to interpret data and derive actionable insights.
• Excellent coordination skills with creative, content, and product teams.
• Knowledge of funnel optimization, remarketing, and customer lifecycle marketing.
• Strong attention to detail, time management, and problem-solving ability.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, or related field.
• 2–4 years of experience in digital or performance marketing.
• Proven track record of managing paid campaigns with measurable ROI.
• Certification in Google Ads / Meta Ads is a plus.

Work Environment:

• Office-based role with collaboration across digital, creative, and sales teams.
• Fast-paced and performance-driven environment focused on measurable growth and innovation.

Compensation & Benefits:

• Competitive salary based on experience and performance.
• Opportunities for career advancement in digital strategy and marketing leadership.