Digital Performance Marketer

Senior Performance Marketing Specialist

Experience:

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🏢 About Apex Consulting

Apex Consulting

4 years

Whether it’s real estate, restaurants, or e-commerce, we bring clarity, creativity, and ROI-focused strategies that truly move brands forward.

About the Role

high-performing, analytical, and creative Senior Performance Marketer

You must have strong e-commerce experience, excellent problem-solving skills, and the ability to convert data into clear insights and measurable results.

Key Responsibilities

1️⃣ End-to-End Performance Marketing

• Own campaigns across

  Meta, Google Ads, Shopify

  , and other paid platforms
• Plan → Execute → Optimize → Scale
• Achieve strong

  ROAS, CAC, LTV, CPA

  , and conversion goals

2️⃣ E-Commerce Growth

• Hands-on experience with

  D2C/e-commerce brands

• Manage product feeds, catalogs, dynamic ads, retargeting funnels

3️⃣

• Deep understanding of customer persona
• Test new hooks, angles, strategies, and creatives
• Create relatable and high-performing ad messaging

Data-Driven Strategy

• Build strategies based on analytics
• Turn numbers → insights → action
• Daily/weekly KPI monitoring with transparent reporting

Problem Solving

• Fix funnel leaks, ad fatigue, tracking issues, dips in performance
• Identify root causes and act quickly

Clear Communication

• Explain insights and ideas clearly
• Structured, confident communication style

Technical Skills Required

• Meta Ads Manager (Advanced)
• Google Ads (Search, Display, Shopping, YouTube)
• Shopify Ads/Analytics
• GA4, GTM
• Facebook Pixel, CAPI
• A/B Testing
• Excel/Google Sheets
• Landing Page Optimization
• Retargeting & Lookalike Strategies

Soft Skills

Decision-making • Emotional Intelligence • Clarity in Communication

Curiosity • Ownership Mindset • Problem-solving • Creative Thinking