Digital Performance Marketer

In this role at Apex Consulting in Ahmedabad, you will be a Digital Performance Marketer responsible for creating, executing, and optimizing high-performing digital campaigns to drive measurable ROI for clients. Your key responsibilities will include planning and launching paid ad campaigns across various platforms, analyzing campaign performance metrics, conducting market research, collaborating with different teams to develop creatives, managing ad budgets effectively, staying updated with digital marketing trends, and preparing detailed campaign performance reports. **Key Responsibilities:** - Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and other digital platforms. - Analyze and report campaign performance metrics (CPC, CTR, ROI, ROAS, conversions). - Conduct competitor and market research to identify growth opportunities. - Collaborate with design, content, and sales teams to develop high-converting creatives and landing pages. - Manage ad budgets effectively to maximize ROI and ensure performance consistency. - Stay updated with the latest trends and tools in digital marketing to keep strategies innovative and effective. - Prepare detailed campaign performance reports and actionable insights for clients and management. **Required Skills & Competencies:** - Strong knowledge of Google Ads, Meta Ads Manager, and Analytics tools. - Familiarity with SEO, SEM, and conversion optimization techniques. - Strong analytical mindset and problem-solving ability. - Excellent communication and teamwork skills. - Self-driven, result-oriented, and passionate about digital marketing. - Experience with marketing automation and tracking tools (preferred). In addition to your main responsibilities, you will have the opportunity to work with high-growth brands across various industries, gain real exposure to performance-driven marketing projects, and work in a dynamic, fast-paced, and learning-focused environment. Apex Consulting also offers recognition and rewards for performance and innovation, along with a clear career path and genuine growth opportunities. Please note the work details: - Timings: 10:00 AM - 7:00 PM - Work Days: Monday - Saturday (Half-day Saturday) - Location: Ahmedabad (On-site role only),