Digital Performance marketer

Role Overview As a Performance Marketing Manager, you’ll be responsible for: Planning, executing, and optimising Meta ad campaigns for e-commerce brands Leading and mentoring junior media buyers Working closely with the creative team to ensure fast testing cycles Owning performance for all paid media clients Salary: Rs.35,0000 to Rs.45,000 per month. This role is ideal for someone who’s been hands-on with Meta ads for at least 2 years and is ready to lead small teams and take full ownership of performance. Responsibilities Strategy & Execution Plan and execute Meta ad campaigns (TOF, MOF, BOF) Create media buying strategies tailored to different industries and budgets Scale and optimize campaigns to meet ROAS and CPA goals Implement testing strategies (creatives, offers, landing pages) Team Management Oversee 2 junior media buyers Guide them on campaign setups, troubleshooting, and daily optimizations Review and approve campaigns before they go live Conduct weekly training sessions to upskill the team Creative Collaboration Work with designers and copywriters to generate test-worthy creatives Give clear briefs based on performance data Suggest hooks, formats, and structures that have worked in the past Reporting & Analysis Create weekly and monthly performance reports Analyze and present data-driven insights to internal stakeholders Track KPIs across all accounts (ROAS, CAC, CTR, etc.) Client Communication Join strategy calls when needed Provide updates or explain performance during escalations Requirements Must-Haves 2 to 4 years of experience running Meta ads for D2C or e-commerce brands Strong understanding of full-funnel performance marketing Solid grasp of campaign structure, CBO vs ABO, retargeting, and scaling strategies Experience in A/B testing creatives, hooks, angles, and offers Familiarity with Google Sheets, ClickUp/Asana, and ad reporting tools Good to Have Experience managing a small team Basic understanding of copywriting principles Ability to work cross-functionally with creatives and clients Traits We’re Looking For Ownership mentality Fast execution with attention to detail Hungry to grow and build systems Strong communication skills and ability to lead a team Show more Show less