Digital Marketing Specialist

Work Level

Core

Leadership

Industry Type

Function

Key Skills

Education

Education Other:

Note: This is a requirement for one of the Workassist Hiring Partner

Job Duties & Responsibilities:

1. Marketing strategy:

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

- Creative in identifying target audiences and devising digital campaigns that engage, inform, and stimulate.

- Convert the organization targets into top line/revenue targets

- Firming up the key specialties to focus on for the year (product focus).

- Identifying key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals, corporate sales, Direct marketing (sales focus).

- Identifying new markets; new engagements, new specialties and ways to drive future business.

- Conceptualizing new initiatives for increasing sales and top of mind recall amongst potential patients/customers and to leverage the Suraksha Brand.

- Ensuring strategy balances sales and product focus

- Work closely with the Center heads / Ops Managers to ensure top line expectations are met.

- Managing profitability of the Centers by ensuring marketing spends are commensurate with the turnover achieved.

- Communicate the marketing plan and budgets to team members

- Monitor implementation of strategy by team members

- Periodically analyzing MIS reports to draw inferences, trends and inputs to be used for marketing.

- Periodically analyze advertising and marketing spends to ensure marketing budgets are utilized effectively.

2. Marketing efforts to Doctors (Doctor Marketing):

- Assist and ensure executives identify key potential doctors (based on specialty and their ability to contribute towards increasing referrals of patients).

- Guide and direct team members on the right process to be followed for creating a doctors referral base.

- Guiding team on focus areas and ways to ensure greater conversion of doctors and enhanced referrals.

- Set a process for creating a data base of competent consultants (doctors) who can be future contacts.

- Engaging with doctors in the city and developing good network for future possible engagements.

3. Product, Advertising and communication:

- Providing clarity to the team members and other key functions in Company on the positioning of the brand.

- Setting up a process to capture customer perceptions of diagnostic centers, in particular and taking measures to correct the perception, wherever it is not in the desired direction.

- Build and run customer engagement/loyalty programs.

- Good knowledge of website analytics tools (eg. Google Analytics etc).

- Collaborate & partner with the teams of other line of business (LOB) to brainstorm new and innovative growth strategies and marketing initiatives.

- Briefing the agency on the campaign and ensuring that desired output is delivered.

- Ensuring feedback on the campaigns and advertising is collected and impact on the sales of the company is ascertained.

- Manage content for Diagnostic Centre on social media, website, emails, sms/WA, Bots, and other forms of digital communication (eg META).

- Ensuring that all marketing, advertising and communication undertaken by the department is in tune with the image of Company and there is no dilution of the brand.

- Evolving a PR strategy (highlighting the right occasion to the media), briefing the PR agency and managing media effectively.

- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.

- Providing inputs to CEO / Directors on any facts/figures required for any press releases

- Commissioning, undertaking market study from time to time to understand pricing of competitors, competitors activities and products offered.

- Analyze MIS reports and identify areas of development.

- Conduct a gap analysis to identify gaps in products and services being offered in the market and use the inputs for new products to be offered and marketed

4. Subordinate development:

- Ensure that all staff/team are in place to achieve the sales targets and they are well equipped with the knowledge/skills required to achieve the goals .

- Interact with HR for recruiting new employees into the Marketing department and for training.

- Delegate responsibilities to team members and help them take on additional areas of work (to get better understanding of other functions and as a part of their career development process)

- Identify competency gaps and areas for development and ensure appropriate training is imparted to them.

Company Description

Workassist is an online recruitment and employment solution platform based in Lucknow, India. We provide relevant profiles to employers and connect job seekers with the best opportunities across various industries. With a network of over 10,000+ recruiters, we help employers recruit talented individuals from sectors such as Banking & Finance, Consulting, Sales & Marketing, HR, IT, Operations, and Legal.

We have adapted to the new normal and strive to provide a seamless job search experience for job seekers worldwide. Our goal is to enhance the job seeking experience by leveraging technology and matching job seekers with the right employers.

For a seamless job search experience, visit our website: https://bit.ly/3QBfBU2

(Note: There are many more opportunities apart from this on the portal. Depending on the skills, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!