Digital Marketing Specialist

About the Role:

Were seeking a proactive and creative Digital Marketing Executive to support and drive our growing marketing efforts. Youll play a key role in developing and implementing strategic marketing initiatives, enhancing brand visibility, generating demand, and helping shape the future of TRUPCR globally.

You’ll work closely with cross-functional teams on multi-channel campaigns, conferences, content creation, and analytics to guide future strategies and unlock growth opportunities.

Key Responsibilities:

• Design and implement effective, data-driven digital marketing strategies for promotions globally.
• Plan and execute multi-channel campaigns, trade shows, conferences, and events.
• Conduct competitor research and market analysis to guide marketing efforts globally.
• Develop compelling marketing content (web, brochures, press releases, etc.).
• Track and analyze campaign performance to generate actionable insights.
• Maintain strong relationships with media vendors and partners.
• Support CRM and sales lead optimization (experience with Salesforce a plus).
• Manage content calendars, reporting dashboards, and marketing trackers.
• Contribute to the development of budgets and forecasts.

What We're Looking For:

Essential:

• 2+ years’ experience in a digital marketing role in healthcare or IVD or medical diagnostics industry.
• Degree in marketing, communications, or a related field.
• Strong grasp of digital marketing (SEO, email campaigns, social media).
• Experience using CRM systems.
• Analytical mindset – comfortable interpreting data and performance metrics.
• Highly organized, detail-oriented, and capable of managing multiple projects.
• Initiative-taker who thrives in a dynamic, team-based environment.
• Excellent written and verbal communication skills.

Desirable:

• Degree in a life science or biomedical discipline.
• Familiarity with the diagnostics, biotech, or healthcare industry.

What We Offer:

• Competitive salary & benefits
• Opportunities to work on high-impact healthcare campaigns
• Collaborative, science-driven environment
• Continuous learning and professional development