Digital Marketing Specialist

Job Title:

Location:

Position Overview:

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across platforms (Google Ads, Bing, LinkedIn, Meta, etc.).
• Develop and implement a comprehensive SEO strategy to improve organic rankings, traffic, and conversions.
• Manage digital campaigns across email marketing, content marketing, display ads, social media, and remarketing.
• Conduct keyword research, ad copy creation, and A/B testing to improve campaign performance.
• Monitor KPIs, track campaign performance, and provide actionable insights with regular reports.
• Collaborate with content, design, and sales teams to align campaigns with business goals.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Optimize website user journey for improved conversions (CRO – Conversion Rate Optimization)
• Manage and monitor budget allocations for all paid media initiatives.

Technical Skills:

• Search Engine Optimization (SEO): on-page, off-page, and technical SEO, using tools like SEMrush, Ahrefs, and Google Search Console.
• Pay-Per-Click (PPC) Advertising: managing campaigns on Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
• Social Media Management: creating and scheduling content, monitoring engagement, and running paid campaigns using tools like Hootsuite or Buffer.
• Content Marketing & Copywriting: crafting SEO-optimized blog posts, landing pages, and ad copy.
• Email Marketing & Automation: building campaigns, list segmentation, and using tools like Mailchimp, HubSpot, or Zoho Campaigns.
• Data Analytics: analyzing digital campaign performance and website metrics using Google Analytics (GA4), custom reports, and platform-specific dashboards.
• Graphic Design Basics: creating digital visuals using Canva, Adobe Photoshop, or Figma.
• Website CMS Management: managing and editing websites using WordPress and optimizing with plugins like Yoast SEO.
• Marketing Automation: setting up workflows and lead nurturing with tools like HubSpot, Marketo, or Salesforce.
• Experience in AI marketing tools

Qualifications:

• Bachelor’s degree in marketing, Business, or related field (MBA is a plus).
• 6+ years of experience in digital marketing with hands-on expertise in PPC and SEO.
• Proven track record of running successful paid campaigns with measurable ROI.
• Strong knowledge of Google Ads, Google Analytics (GA4), Search Console, SEMrush/Ahrefs, and other digital marketing tools.