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Digital Marketing Specialist

QInCore Labs Pvt. Ltd. Technopark Trivandrum

0 years

0 Lacs

Thiruvananthapuram

Posted:1 month ago| Platform: GlassDoor logo

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Skills Required

marketing optimization research analysis seo ads video management strategies testing strategy content planning twitter engagement data analytics segmentation automation mailchimp copywriting design storytelling hotjar looker reporting development

Work Mode

Remote

Job Type

Full Time

Job Description

Required Skills Search Engine Optimization (SEO): On-page, off-page, and technical SEO Keyword research, competitor analysis, and backlink strategy SEO tools: Google Search Console, Ahrefs, SEMrush, Moz, etc. Experience with schema markup and site speed optimization Search Engine Marketing (SEM) & PPC: Google Ads: Search, Display, Shopping, Video campaigns Bing Ads and other ad platforms Budget management, bidding strategies, conversion tracking A/B testing and ROI optimization Social Media Marketing (SMM): Strategy creation, content planning, and scheduling Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, etc. Organic growth and engagement tactics Paid social campaigns and audience targeting Performance Marketing: Data-driven approach to improve CTR, CPA, ROAS, and funnel performance Analytics via Google Analytics (GA4), Meta Pixel, UTM tracking Email Marketing: Campaign setup, list segmentation, and automation (Mailchimp, SendGrid, etc.) Copywriting and design optimization for email conversion Content Marketing: Content strategy aligned with SEO and brand objectives Basic copywriting, content repurposing, and storytelling skills Ad Platforms & Tools: Google Ads, Meta Ads Manager, LinkedIn Ads Google Tag Manager, Hotjar, Google Data Studio (Looker Studio) Additional Skills: Strong analytical and reporting skills Ability to work cross-functionally with design and development teams Up-to-date with latest digital trends and algorithm updates Job Type: Full-time Pay: ₹8,000.00 - ₹25,000.00 per month Benefits: Work from home Schedule: Day shift Morning shift Work Location: In person

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Digital Marketing Specialist