Job
Description
Required Skills Search Engine Optimization (SEO): On-page, off-page, and technical SEO Keyword research, competitor analysis, and backlink strategy SEO tools: Google Search Console, Ahrefs, SEMrush, Moz, etc. Experience with schema markup and site speed optimization Search Engine Marketing (SEM) & PPC: Google Ads: Search, Display, Shopping, Video campaigns Bing Ads and other ad platforms Budget management, bidding strategies, conversion tracking A/B testing and ROI optimization Social Media Marketing (SMM): Strategy creation, content planning, and scheduling Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, etc. Organic growth and engagement tactics Paid social campaigns and audience targeting Performance Marketing: Data-driven approach to improve CTR, CPA, ROAS, and funnel performance Analytics via Google Analytics (GA4), Meta Pixel, UTM tracking Email Marketing: Campaign setup, list segmentation, and automation (Mailchimp, SendGrid, etc.) Copywriting and design optimization for email conversion Content Marketing: Content strategy aligned with SEO and brand objectives Basic copywriting, content repurposing, and storytelling skills Ad Platforms & Tools: Google Ads, Meta Ads Manager, LinkedIn Ads Google Tag Manager, Hotjar, Google Data Studio (Looker Studio) Additional Skills: Strong analytical and reporting skills Ability to work cross-functionally with design and development teams Up-to-date with latest digital trends and algorithm updates Job Type: Full-time Pay: ₹8,000.00 - ₹25,000.00 per month Benefits: Work from home Schedule: Day shift Morning shift Work Location: In person
