Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: In-Office | Lakdi-ka-pul, Hyderabad

Employment Type: Full-Time

Departments: My Health Notion and Property Trades

About the Companies:

My Health Notion (MHN): A digital health startup that focuses on preventive health, wellness education, and lifestyle tracking. MHN is building a tech-enabled ecosystem to help individuals take control of their health and live better every day.

Property Trades (PT): A real estate platform built to simplify property discovery, lead generation, and transaction processes for everyday buyers and investors. PT leverages technology and marketing to connect genuine buyers with verified properties.

Role Overview:

We are looking for a performance-driven Digital Marketing Specialist to lead and execute digital campaigns with a focus on micro-targeted advertising, campaign strategy, and social media marketing. The ideal candidate should have experience in performance marketing, audience segmentation, and executing data-driven campaigns. You will be responsible for delivering measurable results across both brands through strategic media planning and creative collaboration.

Key Responsibilities:

Ad Campaign Strategy and Execution

• Develop and implement performance marketing campaigns across Meta, Google, YouTube, and other relevant platforms
• Focus on audience segmentation and micro-targeting based on demographics, psychographics, behavior, and intent
• Set up, monitor, and optimize paid campaigns (Search, Display, Video, Shopping, etc.) with a focus on conversions and lead generation

Social Media Marketing

• Plan and schedule engaging content across Instagram, LinkedIn, YouTube, and Facebook for both MHN and PT
• Collaborate with the content and design team to execute social-first campaigns
• Track KPIs (reach, engagement, follower growth) and adjust strategies for improvement

Analytics and Optimization

• Monitor ad performance, CTR, CPL, ROAS, and other relevant metrics
• Generate weekly/monthly performance reports and provide actionable insights
• Run A/B tests on creatives, landing pages, copy, and targeting to improve campaign effectiveness

Audience and Funnel Strategy

• Map user journeys and set up funnels for cold, warm, and hot audiences
• Build custom and look a like audiences for each funnel stage
• Create remarketing and retargeting strategies for both product awareness and lead nurturing

Collaboration and Coordination

• Coordinate with internal teams (content, design, tech, and strategy) to align campaign objectives
• Work with founders and marketing leads to identify campaign goals and timelines
• Stay updated with the latest trends, ad platform policies, and tools

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• 1-3 years of hands-on experience in running digital ad campaigns (Meta Ads, Google Ads, etc.)
• Strong knowledge of performance marketing, ad platforms, campaign funneling, and audience targeting
• Proficient in analytics tools such as Meta Business Manager, Google Ads Manager, Google Analytics, and basic Excel reporting
• Experience with social media strategy, scheduling tools (like Buffer, Hootsuite, Later), and SEO principles
• Excellent communication, planning, and multitasking skills

What We Offer:

• Dual-industry exposure across digital health and real estate
• Complete ownership of paid marketing strategy and execution
• Freedom to experiment, test, and implement creative digital ideas
• Work directly with decision-makers and leadership teams
• A growth-focused, collaborative work culture

Salary: From Rs. 30,000/- (Negotiable based on experience)

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person