Digital Marketing Specialist

Company Description

JMD Realty specializes in Commercial Real Estate, Investment Properties, Multifamily units, Land, Medical Offices, and Senior/Assisted Living facilities.

We are a forward-thinking company focused on wealth planning, financial independence, investment opportunities, and commercial real estate services. We're seeking a dynamic Digital Marketing Consultant to lead our online presence and drive growth through innovative digital strategies across both investment and commercial real estate sectors.

Position: Digital Marketing Specialist

Location:

Experience Level:

Job Summary

We are looking for a versatile Digital Marketing Manager who combines expertise in digital marketing, social media strategy, content creation, and AI-powered marketing tools. The ideal candidate will drive our online growth, enhance brand visibility, and generate qualified leads through comprehensive digital campaigns across wealth planning and commercial real estate services.

Key Responsibilities

Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies across multiple channels
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
• Implement SEO strategies to improve organic search rankings
• Analyze marketing performance metrics and ROI to optimize campaigns
• Conduct market research and competitor analysis

Social Media Management

• Create and manage social media strategy across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube)
• Develop platform-specific content calendars and posting schedules
• Engage with audience and build community around financial planning topics
• Monitor social media trends and implement trending strategies
• Manage social media advertising campaigns and budgets

Content Creation & Marketing

• Create high-quality, engaging content including blog posts, articles, infographics, and video scripts
• Develop educational content around wealth planning, financial independence, investment strategies, and commercial real estate opportunities
• Create property showcase content, market analysis reports, and investment opportunity presentations
• Collaborate with design team for visual content creation including property brochures and investment materials
• Manage content distribution across multiple channels
• Optimize content for SEO and audience engagement

AI & Marketing Automation

• Implement AI-powered marketing tools for lead generation and customer segmentation
• Use AI for content creation, personalization, and campaign optimization
• Set up and manage marketing automation workflows
• Leverage AI analytics tools for predictive marketing insights
• Stay updated with latest AI marketing technologies and trends

Required Qualifications

Education & Experience

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
• 5+ years of proven experience in digital marketing roles
• Demonstrated success in managing multi-channel digital campaigns

Technical Skills

• Proficiency in Google Analytics, Google Ads, Facebook Business Manager
• Experience with marketing automation platforms
• Knowledge of SEO tools
• Familiarity with AI marketing tools
• Basic knowledge of HTML/CSS and WordPress
• Experience with design tools (Canva, Adobe Creative Suite)

Core Competencies

• Strong analytical and data-driven decision-making skills
• Excellent written and verbal communication in English
• Creative thinking with attention to detail
• Ability to manage multiple projects simultaneously
• Understanding of financial services and/or commercial real estate marketing
• Knowledge of B2B lead generation strategies

Preferred Qualifications

• Google Ads and Facebook Blueprint certifications
• Experience in fintech, financial services, or commercial real estate industry
• Knowledge of compliance requirements for financial and real estate marketing
• Experience with video content creation and editing (property tours, investment presentations)
• Familiarity with CRM systems and lead management
• Understanding of commercial real estate terminology and investment concepts
• Experience with LinkedIn marketing for B2B lead generation

What We Offer

• Competitive salary package (Based on experience)
• Performance-based bonuses and incentives
• Flexible working arrangements
• Career growth in the expanding fintech and commercial real estate sectors

Key Performance Indicators (KPIs)

• Lead generation and conversion rates
• Website traffic growth and engagement metrics
• Social media follower growth and engagement rates
• Content performance and reach
• ROI on digital marketing campaigns
• Brand awareness and online reputation metrics

Application Requirements

Please submit the following:

1. Updated resume highlighting relevant digital marketing experience
2. Portfolio showcasing successful campaigns and content created
3. Case study of a successful AI-implemented marketing campaign (preferably in financial services or real estate)
4. Brief cover letter explaining your interest in financial services and/or commercial real estate marketing

How to Apply

Send your application to meetu@jmdcre.com with the subject line "Digital Marketing Specialist - [Your Name]"