Digital Marketing Specialist

Job Summary:

We are seeking a dynamic and strategic Marketing Manager who excels at both digital campaign execution and data-driven decision-making. This dual-role leader will be responsible for driving digital marketing initiatives while leveraging analytical insights to optimize performance, enhance customer engagement, and support business growth. The ideal candidate brings strong leadership, a deep understanding of multi-channel marketing, and a solid grasp of marketing analytics and performance measurement.

Key Responsibilities:

Digital Marketing Strategy & Execution

• Develop, implement, and optimize comprehensive digital marketing campaigns across email, social media, SEO, PPC, and content marketing.
• Coordinate marketing strategies with sales and product teams to align messaging and maximize lead generation.
• Oversee branding, advertising, promotions, and trade show participation to increase brand awareness.
• Create and maintain detailed marketing plans and calendars in advance of campaigns.
• Manage the marketing team, department budget, and external vendors to ensure timely and cost-effective execution.

Marketing Data & Analytics

• Collect, analyze, and interpret campaign and customer data to drive strategy and decision-making.
• Utilize tools such as Google Analytics, Excel, and BI platforms (e.g., Tableau, Power BI) to track KPIs like CTR, conversion rates, CAC, and ROI.
• Conduct A/B testing, lead scoring, funnel analysis, and customer segmentation to improve campaign targeting and engagement.
• Monitor and ensure data integrity, manage databases, and ensure actionable insights are derived from clean, accurate data.
• Collaborate with creative, data, and sales teams to ensure marketing strategies are driven by customer behavior and analytics.

Campaign Optimization & Performance Monitoring

• Continuously evaluate marketing effectiveness and adjust tactics based on data insights.
• Provide regular reports and dashboards to senior leadership with actionable recommendations.
• Stay informed of digital marketing and analytics trends to maintain a competitive edge.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• Minimum 5+ years of experience in digital marketing, with 1–3 years specifically in data-driven marketing or analytics.
• Strong leadership, team management, and cross-functional collaboration skills.
• Advanced proficiency in tools like Google Analytics, marketing automation platforms, Excel, and BI tools (Power BI/Tableau).
• Understanding of CRM systems, email segmentation, lead nurturing workflows, and SEO.
• Excellent analytical, organizational, and communication skills.
• Bonus: Experience with SQL or machine learning for marketing analytics is a plus.

What We Offer:

• Opportunity to lead a global marketing team and work on exciting multi-channel campaigns.
• A collaborative work environment with room for innovation and data-driven decision-making.
• Competitive compensation and career growth opportunities.

Job Type: Full-time

Pay: ₹1,500,000.00 - ₹1,800,000.00 per year

Ability to commute/relocate:

• Bangalore, Karnataka: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Experience:

• Digital marketing: 5 years (Preferred)
• A/B testing: 5 years (Preferred)
• Marketing Analysis: 5 years (Preferred)

Work Location: In person