Digital Marketing Specialist

Job Summary:

We are seeking a Digital Marketing Specialist with at least 3 years of hands-on experience in running and managing paid and organic campaigns across Meta and Google platforms. The ideal candidate should have relevant experience working in-house for a company (not an agency) and be capable of managing end-to-end digital campaigns independently, without guidance.

Key Responsibilities:

• Plan, strategize, and execute end-to-end digital marketing campaigns.
• Run and manage Meta Ads and Google Ads effectively.
• Use Meta Business Suite for content scheduling, performance tracking, and audience engagement.
• Allocate and manage campaign budgets for optimal ROI.
• Design and implement organic strategies to attract and convert potential clients.
• Monitor, analyze, and report performance metrics; take data-driven decisions.
• Continuously test and optimize campaigns to maximize performance.

Requirements:

• Minimum 2 years of in-house experience in a company (agency experience will not be considered).
• Proven expertise in Meta Ads, Meta Business Suite, and Google Ads.
• Strong understanding of digital marketing funnels and conversion strategies.
• Must be a self-starter, capable of working independently without handholding.
• Ability to manage multiple campaigns and deliver within deadlines.
• Excellent analytical and communication skills.

Preferred:

• Immediate availability or short notice period.
• Experience in client acquisition through organic marketing efforts.

Job Type: Full-time

Pay: ₹11,029.24 - ₹42,731.80 per month

Benefits:

• Food provided
• Health insurance
• Provident Fund

Work Location: In person