Digital Marketing Manager

About Us

The role

Social Media And LinkedIn Management

• Develop and manage our social media presence on LinkedIn and other relevant social media to grow industry presence and engagement
• Plan, schedule and publish content across LinkedIn and other platforms as required
• Create engaging posts, infographics and campaign assets highlighting capabilities, thought leadership and company achievements
• Support employer branding initiatives in collaboration with HR and other internal stakeholders
• Track social media analytics and optimise content based on insights
  

Website Management

• Oversee website maintenance, updates, user experienced improvements and SEO optimisation
• Track and publish thought leadership materials such as whitepapers and technical articles for both website use and social media campaigns
• Analyse website performance and drive continuous improvement
  

• Lead the planning and execution of Southern Star’s webinar series
• Collaborate with subject matter experts to build compelling webinar topics and content outlines
• Produce promotional assets and campaigns to maximise attendance and engagement
• Track webinar performance metrics and convert insights into future content and marketing opportunities
  

Managing Other Adhoc Marketing Activities As Required

To be successful in the role, we’re looking for candidates with:

• Bachelor’s degree in marketing, communications or business
• A minimum of 4 years' digital marketing experience
• CRO experience is desirable but other industries will also be considered for candidates with strong technical digital marketing experience
• Experience with developing LinkedIn social media content
• Experience developing and maintaining company websites
• Exceptional communication skills as well as strong analytical and conceptual capabilities, interpersonal skills, and ability to communicate with clarity;
• Demonstrated business ethics and integrity;
  

Why Southern Star?

• Join a passionate team committed to our shared purpose to create brighter futures, one study at a time.
• Exciting growth phase, creating ongoing career development opportunities for our teams
• Competitive remuneration
• Flexible work environment, with hybrid and fully remote options
• STAR day - one extra day off per year for you to recharge.
  

Diversity, Equity and Inclusion