Posted:2 weeks ago| Platform: Indeed logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

  • Plan and Execute Paid Campaigns across Google Ads and Meta (Facebook & Instagram) to drive B2B lead generation and product awareness.
  • Manage LinkedIn and Twitter Ads tailored to tech and enterprise audiences, optimizing for CTR, CPL, and conversion.
  • Develop & run email campaigns targeting segmented lists to nurture leads and retain customers.
  • Monitor and optimize campaigns using A/B testing, retargeting, lookalike audiences, and keyword research.
  • Create compelling ad copy, landing pages, and visual briefs aligned with brand and buyer personas.
  • Own performance metrics: CPC, CPA, ROAS, lead quality, MQLs, etc.
  • Collaborate with product and content teams to align messaging and ensure consistent communication across all channels.
  • Report campaign insights and propose growth experiments to scale results.

Required Skills & Qualifications:

  • Minimum 2 years of hands-on experience in performance marketing for B2B software/SaaS companies.
  • Strong command over Google Ads (Search, Display), Meta Ads, and LinkedIn Campaign Manager.
  • Proven experience in email marketing automation tools (e.g., Mailchimp, HubSpot, ActiveCampaign).
  • Knowledge of Twitter/X Ads for B2B demand generation is a plus.
  • Understanding of B2B buyer journeys, funnels, and lead nurturing strategies.
  • Strong analytical mindset with experience in tools like Google Analytics, Tag Manager, UTM tracking.
  • Excellent copywriting skills and ability to work with creative/design teams.
  • Ability to manage budgets efficiently and scale campaigns based on performance.

Job Types: Full-time, Permanent

Pay: ₹15,857.59 - ₹35,000.00 per month

Benefits:

  • Food provided
  • Health insurance
  • Internet reimbursement
  • Paid sick time
  • Paid time off

Schedule:

  • Day shift

Supplemental Pay:

  • Commission pay
  • Performance bonus
  • Quarterly bonus
  • Yearly bonus

Experience:

  • Digital marketing: 2 years (Preferred)

Location:

  • Sohna, Gurugram, Haryana (Preferred)

Work Location: In person

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