Digital Marketing Manager

DKP Recruiter is hiring for the Position Digital Marketing Manager for Consulting/L&D Industry
Company: Laverage Growth
Location: Opposite of Birla Planatorium
Employment Type: Full-Time

Key Responsibilities1. Strategic Campaign Planning & Performance Management

• Lead the planning, execution, and optimization of digital marketing campaigns across platforms such as Google Ads, Meta Ads, and other relevant channels.
• Define campaign goals, KPIs, and budgets in alignment with broader marketing and business objectives.
• Monitor campaign performance metrics including impressions, CTR, conversion rates, CPA, ROAS, and ROI.
• Prepare performance dashboards and detailed reports for internal stakeholders, offering actionable insights for strategic decisions.

2. Ad Optimization & Budget Allocation

• Oversee ongoing campaign optimization by identifying underperforming ads, refining targeting strategies, and improving ad creatives.
• Ensure effective budget distribution to maximize results and meet conversion goals.
• Implement and manage A/B tests to identify top-performing creatives and strategies.

3. Data Analytics & Reporting

• Leverage tools such as Google Analytics, Meta Ads Manager, and other marketing analytics platforms to monitor campaign effectiveness.
• Analyze customer behavior, user journeys, and conversion data to identify opportunities for performance improvement.
• Develop actionable insights from campaign data and market trends.

4. Collaboration & Cross-Functional Communication

• Work closely with internal teams such as Team Catalyst and content creators to align campaign messaging and audience targeting.
• Provide strategic direction based on data insights to improve ad content, format, and channel selection.
• Ensure smooth communication between creative, marketing, and technical teams.

5. Market Research & Competitive Analysis

• Conduct research on industry trends, emerging digital tools, and competitor activities to inform campaign strategies.
• Stay current on digital marketing best practices and evolving advertising technologies.

Required Skills & Qualifications

• Proven experience (5+ years preferred) in managing digital marketing campaigns across Google Ads, Meta Ads, and similar platforms.
• Expertise in using tools such as Google Analytics, Meta Business Suite, and ad performance platforms.
• Strong analytical skills with the ability to interpret campaign metrics and provide data-driven recommendations.
• Experience in performance marketing, ROI tracking, and conversion rate optimization.
• Strong project management and multitasking abilities in a fast-paced environment.
• Excellent verbal and written communication skills for effective collaboration across teams.
• Knowledge of SEO/SEM, A/B testing, funnel analysis, and attribution modeling is a plus.

Contact : talenhub@duaspotli.com

Job Type: Full-time

Pay: ₹15,000.00 - ₹38,000.00 per month

Benefits:

• Flexible schedule

Application Question(s):

• How many years of experience do you have managing digital marketing campaigns across platforms like Google Ads and Meta Ads?
• Have you led a team or managed cross-functional coordination in your digital marketing roles?
• How do you calculate and track ROI for your digital marketing campaigns?
• What steps do you take when a campaign is not delivering expected ROI?
• What is your Net In Hand Salary?
• What is your Expected hike?
• Are you able to join immediately?

Work Location: In person