Digital Marketing Manager

Unstop is looking for a ring leader who can tame the algorithm and make it work for them. Yes, we are looking for the famed algo tamer! This among other things digital. We're seeking a dynamic and innovative Digital Marketing Manager to drive user acquisition, brand awareness, and overall business growth. You'll be responsible for developing and executing comprehensive digital marketing strategies, leveraging cutting-edge techniques to attract and engage our target audience.

Key Responsibilities:

1. Search Engine Optimization (SEO):

• Conduct keyword research and optimize website content to improve organic rankings.
• Monitor site performance using tools like Google Search Console and SEMrush.

2. Search Engine Marketing (SEM):

• Plan and execute paid search campaigns on platforms like Google Ads.
• Continuously analyze and optimize ad performance to maximize ROI.
• Perform A/B testing on ad creatives, keywords, and landing pages.

3. Performance Marketing:

• Run and manage performance-driven campaigns across LinkedIn, Meta (Facebook & Instagram), and Google Ads.
• Track KPIs such as Click Through Rate (CTR), Cost Per Lead (CPL), Impressions, etc.

4. Budget Management:

• Allocate and monitor campaign budgets across multiple channels to ensure effective spend.
• Adjust spending strategies based on performance insights.

5. Lead Generation (B2C & B2B):

• Optimize landing pages and forms to drive high-quality conversions.
• Use CRM and automation tools to track lead lifecycle and engagement.

6. Analytics & Reporting:

• Use Google Analytics, Meta Business Suite, and platform-specific dashboards to track and report performance.
• Identify trends and insights to optimize spend and improve campaign

Required Skills and Experience:

1. 0 to 2 years of relevant work experience in digital marketing, with a strong focus on user acquisition and growth.
2. Deep understanding of SEO, SEM and other metrics.
3. Experience in managing and optimizing digital marketing budgets is a plus.
4. Strong analytical skills and data-driven decision-making abilities.
5. Excellent communication and interpersonal skills.
6. Experience with marketing automation tools.
7. A passion for technology and a strong understanding of the startup ecosystem.
8. Ability to work independently and as part of a team.