Digital Marketing Manager

Digital Marketing Expert

This role requires a strategic mind, deep technical expertise, and a proven track record in B2B performance marketing.

Experience:

• Develop and Execute Strategy:

  Design, implement, and manage a robust, multi-channel digital marketing strategy to significantly increase brand visibility, drive qualified leads (MQL/SQL), and optimize the customer acquisition funnel for B2B financial institutions.

• SEO/SEM & PPC Mastery:

  Own and optimize all Search Engine Marketing (SEM), Pay-Per-Click (PPC), and Search Engine Optimization (SEO) efforts. This includes deep keyword research, bid management, landing page optimization for conversion, and continuous A/B testing to reduce Cost Per Acquisition (CPA).

• Data-Driven Decision Making:

  Define, monitor, and report on key digital marketing KPIs (e.g., traffic, conversion rates, cost per lead, ROI) using advanced analytics tools, providing clear, actionable insights to leadership.

• Budget Management:

  Manage the digital marketing budget effectively, ensuring optimal allocation across channels to maximize return on ad spend (ROAS).

Content & Thought Leadership

• Content Strategy Integration:

  Collaborate closely with the Content team to ensure all content (blogs, whitepapers, case studies) is strategically aligned with SEO goals and designed to nurture leads through the B2B sales cycle.

• Web & UX Optimization:

  Continuously analyze website performance and user behavior to recommend and implement changes that improve User Experience (UX), site speed, and conversion rate optimization (CRO) across all digital assets.

• Email & Marketing Automation:

  Oversee and optimize email marketing, marketing automation (e.g., HubSpot, Marketo), and lead nurturing programs to move prospects efficiently from awareness to sales readiness.

• Education:

  Bachelor’s degree in Marketing, Business, or a related field.

• Proven Track Record:

  Demonstrable success in scaling digital marketing efforts and generating high-quality B2B leads for a SaaS or FinTech product.

• Technical Expertise:

  Deep proficiency in:
• Google Marketing Platform (Analytics, Ads, Tag Manager)
• Advanced SEO tools (e.g., SEMRush, Ahrefs, Moz)
• CRM and Marketing Automation Platforms (e.g., Salesforce, HubSpot, Marketo)
• A/B Testing and CRO methodologies.

• Analytical Prowess:

  Exceptional analytical skills with the ability to translate complex data into clear strategic recommendations. Bonus points for experience in predicting lead quality based on digital engagement data.

• Industry Acumen:

  Familiarity with the FinTech, Lending, or Banking ecosystem is a significant advantage—you need to understand the problems Roopya solves for its customers.

• Soft Skills:

  A self-starter with excellent written and verbal communication skills, comfortable presenting strategy and results to stakeholders.