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We're Hiring at Rainbow Group of Companies! Position: Digital Marketing Manager Department: Digital Marketing Location: Thane, Maharashtra (Candidates residing in or near Thane preferred) Experience: 8+ Years with at least couple of years of experience as a leader or manager in Digital Marketing. Reporting To: CEO About the Role: Rainbow Group of Companies is looking for a strategic and results-driven Digital Marketing Manager to lead digital initiatives that directly contribute to increasing student admissions and enrolments across our K–12 institutions. The ideal candidate will bring a deep understanding of digital channels, edtech tools, and school marketing strategies to help grow our reach and strengthen parent engagement. Key Responsibilities: - Develop and execute digital marketing strategies focused on increasing school admissions and enrolments. - Plan and manage performance-driven campaigns across SEO, SEM, social media, email, and online advertising. - Continuously improve the school’s digital presence including website, admissions landing pages, and lead conversion funnels. - Use analytics tools to monitor campaign effectiveness and adjust strategies to maximize ROI. - Coordinate with the academic and admissions teams to align messaging and ensure consistent outreach. - Oversee CRM and lead management systems to track enquiries and automate follow-ups. - Manage and enhance communication platforms including parent portals, newsletters, and messaging apps. - Support the integration of learning technologies (LMS, classroom tools) for a better digital experience. - Ensure all digital platforms and practices comply with data privacy and child safety regulations (e.g., GDPR, COPPA). - Stay updated on digital trends in education and implement innovative solutions for better outreach. - Manage vendor and agency relationships for digital ads, tech tools, and website services. Qualifications & Skills: - Bachelor’s or Master’s degree in Digital Marketing, Educational Technology, Communications, or a related field. - Demonstrated success in increasing leads, enquiries, or enrolments through digital marketing. - Strong command over education-focused platforms (e.g., Google Classroom, Seesaw, Schoology). - Experience managing websites, social media channels, and admission campaigns. - Excellent analytical, leadership, and communication skills. - Familiarity with child-safe digital practices and relevant compliance norms. - Passion for education and digital innovation. Apply Now If you're ready to make a meaningful impact in education through smart digital strategies, we'd love to hear from you. Show more Show less
