Digital Marketing Manager

0 years

1 - 3 Lacs

Posted:7 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About the Role

We are seeking a creative and strategic Content Writer & Digital Marketer who can produce high-quality content and execute effective digital marketing campaigns. You will be responsible for crafting engaging content, boosting our brand presence, generating leads, and managing performance-driven marketing initiatives across multiple platforms.

Key ResponsibilitiesContent Writing

  • Write blogs, website content, landing page copy, email newsletters, case studies, and social media posts
  • Conduct keyword research and implement SEO best practices
  • Create content calendars and maintain consistent brand voice
  • Work with design and marketing teams to develop creative content ideas
  • Edit, proofread, and ensure content quality and accuracy

Digital Marketing

  • Manage social media accounts (Instagram, LinkedIn, Facebook, etc.)
  • Plan and execute lead-generation campaigns
  • Run and optimize paid ads (Meta, Google Ads preferred)
  • Track performance through analytics tools (GA4, Search Console, Meta Insights)
  • Build and manage marketing funnels (awareness → engagement → conversion)
  • Increase brand visibility and drive targeted traffic
  • Manage email marketing campaigns using tools like Mailchimp, SendinBlue, etc.

SEO & Branding

  • On-page & off-page SEO
  • Optimize website performance for ranking and visibility
  • Competitor analysis and keyword strategy planning
  • Work closely with the design team for creatives, reels, and ads

Skills Required

  • Strong writing skills in English (grammar, clarity, storytelling)
  • SEO knowledge (keywords, on-page optimization, content clusters)
  • Social media marketing (organic + paid)
  • Ability to write technical and non-technical content
  • Understanding of PPC campaigns (Google Ads, Meta Ads)
  • Familiarity with marketing tools: Canva, HubSpot, Semrush/Ahrefs (optional)
  • Creativity, consistency, and time management

Preferred Qualifications

  • Experience working with IT companies or SaaS companies
  • Knowledge of website analytics and performance tracking
  • Ability to plan campaigns independently
  • Portfolio of published blogs, posts, or marketing campaigns

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person

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