Digital Marketing Manager

Key Responsibilities

 Plan, execute, and manage all digital marketing campaigns including SEO/SEM, email

marketing, and social media.

 Develop and implement SEO strategies to improve organic search rankings and website

visibility.

 Create, edit, and oversee high-quality content for the website, blog, social media, and

email campaigns, ensuring brand consistency and timely posting.

 Manage and grow the company’s social media profiles (e.g., Facebook, Instagram,

LinkedIn, Twitter), including content planning, posting, and engagement.

 Monitor, Analyze, and report on performance metrics for digital campaigns, using tools

such as Google Analytics to optimize strategies and demonstrate ROI.

 Collaborate with internal teams and external partners (e.g., designers, writers, agencies)

to ensure cohesive digital marketing efforts.

 Stay updated on the latest digital marketing trends, tools, and best practices to

maintain a competitive edge.

 Develop and maintain an editorial calendar for all digital channels to ensure consistent

and strategic content delivery.

 Manage campaign budgets and allocate resources effectively.

 Identify and implement new growth strategies for digital channels and customer

engagement.

Required Skills & Qualifications

 Bachelor’s degree in Marketing, Communications, or a related field.

 Proven experience in digital marketing, SEO, content writing, and social media management.

 Strong understanding of current digital marketing concepts, analytics, and best practices.

 Proficiency with SEO tools, Google Analytics, and content management systems (CMS).

 Excellent writing, editing, and communication skills.

 Ability to manage multiple projects and meet deadlines in a fast-paced environment.

 Strong analytical, creative, and problem-solving abilities.

 Up-to-date with the latest trends and technologies in digital marketing.

Preferred Attributes

 Leadership and team management experience.

 Experience with paid advertising (Google Ads, Facebook Ads) and influencer marketing.

 Knowledge of HTML, CSS, and JavaScript is a plus.

 Experience working with cross-functional teams and external vendors.

Example Objectives

 Increase organic website traffic and lead generation through effective SEO and content

strategies.

 Enhance brand awareness and engagement across all digital platforms.

 Deliver measurable improvements in campaign performance and ROI.

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹420,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Experience:

• Digital marketing: 4 years (Required)

Work Location: In person