Digital Marketing Manager

Customer Acquisition:

• Lead end-to-end digital marketing strategy aligned with overall business objectives.
• Design and execute growth-focused campaigns across paid, owned, and earned media – including search, display, social, email, and content marketing.

Data Analytics & Performance Optimization:

• Analyse digital campaign performance metrics to identify trends, drop-offs, and conversion opportunities.
• Use insights to optimize spend, targeting, and creative strategy for improved ROI.
• Lead A/B and multivariate testing for landing pages, ad creatives, and CTAs.
• Deliver actionable reporting with weekly dashboards and campaign analysis.

Content & Influencer Marketing:

• Partner with creative and content teams to build high-conversion content aligned with the brand voice and strategic goals.
• Drive organic reach and engagement through SEO-optimized blogs, videos, and infographics.
• Identify and collaborate with relevant influencers to amplify brand messaging and trust.

Website & eCommerce Management:

• Oversee performance and management of brand website, ensuring seamless UI/UX and lead capture flows.
• Manage product pages, analytics, and integrations for eCommerce effectiveness.

Retention & Lifecycle Marketing:

• Design and implement lifecycle marketing journeys using CRM and automation tools to improve user engagement and LTV.
• Drive loyalty, referrals, and upsell opportunities through personalized campaigns.

Team Leadership & Cross-Functional Collaboration:

• Lead internal teams and manage agency/partner relationships to deliver timely and effective campaign execution.
• Collaborate closely with Sales, Product, and Customer Success teams to ensure alignment between digital initiatives and revenue goals.

Digital Innovation & Market Research:

• Stay abreast of emerging trends, tools, and platforms in digital marketing and proactively recommend innovations.
• Conduct competitor benchmarking and category scans to identify whitespace opportunities.

Job Types: Full-time, Permanent

Pay: ₹14,389.90 - ₹52,297.62 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person