Digital Marketing Manager

In a school setting, a digital marketing role focuses on enhancing the school's online presence and attracting prospective students and families. Key responsibilities include developing and implementing digital marketing strategies, managing social media and website content, creating engaging content (including multimedia), and analyzing marketing campaign performance. They also work with other departments to support admissions, strengthen community engagement, and promote the school's mission. Here's a more detailed breakdown:1. Strategy & Planning:

• Develop and implement digital marketing strategies:This involves creating a plan to achieve the school's marketing objectives, such as increasing enrollment or improving community engagement.
• Identify target audiences:Understanding who the school is trying to reach (prospective students, parents, etc.) is crucial for tailoring marketing efforts.
• Set marketing goals and KPIs:Defining specific, measurable, achievable, relevant, and time-bound (SMART) goals and key performance indicators (KPIs) helps track progress and measure success.

2. Content Creation & Management:

• Create engaging content:This includes blog posts, website copy, social media updates, email newsletters, and other materials that showcase the school's value and appeal to the target audience.
• Manage social media presence:This involves creating and scheduling posts, engaging with followers, and monitoring social media trends.
• Maintain and update the school website:Ensuring the website is user-friendly, informative, and optimized for search engines is essential.
• Develop multimedia content:Creating videos, photos, and other visual content can enhance engagement and storytelling.

3. Campaign Management & Analysis:

• Manage digital marketing campaigns:This includes running online advertising campaigns (e.g., on social media or search engines) and monitoring their performance.
• Analyze campaign performance:Using analytics tools like Google Analytics and social media insights, digital marketers track key metrics (e.g., website traffic, engagement rates, conversion rates) to assess the effectiveness of campaigns.
• Optimize campaigns for better results:Based on data analysis, digital marketers adjust strategies and tactics to improve campaign performance.

Job Type: Full-time

Benefits:

• Provident Fund

Application Question(s):

• Why Join Sujatha School?

Language:

• English (Required)

Work Location: In person