Digital Marketing Manager

A Social Media Advertising Executive is responsible for developing and executing strategic social media advertising campaigns across various platforms, targeting specific audiences to achieve brand awareness, lead generation, and sales goals by creating engaging content, optimizing ad performance, analyzing data, and staying updated with the latest social media trends to maximize return on investment (ROI). Key Responsibilities:

• Campaign Planning and Strategy:
• Identify target audiences across different social media platforms based on demographics and interests.
• Develop comprehensive social media advertising strategies aligned with overall marketing goals.
• Create detailed campaign calendars with content themes, posting schedules, and budget allocations.
• Content Creation and Optimization:
• Design compelling ad copy, visuals, and video content tailored to specific social media platforms.
• Utilize creative formats like image carousels, stories, reels, and live videos to maximize engagement.
• A/B test different ad variations to identify optimal messaging and visuals for maximum impact.
• Ad Targeting and Placement:
• Leverage advanced targeting options on social media platforms to reach the right audience segments.
• Optimize ad placements across various platforms to maximize visibility and reach.
• Manage ad budgets effectively to achieve desired results within campaign parameters.
• Performance Monitoring and Analysis:
• Track key performance indicators (KPIs) like impressions, clicks, conversions, and engagement rates.
• Analyze campaign data to identify trends, strengths, and areas for improvement.
• Make data-driven adjustments to campaign strategies and targeting based on performance insights.
• Reporting and Communication:
• Prepare detailed reports on campaign performance, including key metrics and insights, for stakeholders.
• Collaborate with cross-functional teams like marketing, sales, and design to ensure alignment with brand messaging and objectives.

Required Skills and Qualifications:

• Strong understanding of social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and their advertising features
• Proficiency in social media analytics tools to track campaign performance and generate actionable insights
• Excellent creative writing and copywriting skills to develop engaging ad copy
• Experience with graphic design tools to create visually appealing ad creatives
• Data analysis skills to interpret campaign metrics and make data-driven decisions
• Ability to stay updated with emerging social media trends and best practices
• Strong communication and collaboration skills to work effectively with cross-functional teams

Job Types: Full-time, Permanent

Pay: ₹9,889.21 - ₹20,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person