Digital Marketing Manager

0 - 4 years

1 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

Agency & Vendor Coordination

Work closely with our digital marketing agency and freelance content creator to plan campaigns and review creatives, scripts, and captions.

Ensure timely execution of ads, posts, and videos as per campaign calendar.

Performance Monitoring

Track digital campaign performance (Google Ads, Facebook/Instagram Ads).

Analyze lead generation metrics and suggest improvements.

Share weekly/monthly reports with internal stakeholders.

Content Quality Control

Ensure brand consistency and product accuracy in all digital content (reels, posts, product videos).

Coordinate product photoshoots and video shoots as needed.

Basic Content/Asset Management

Maintain a digital library of product photos, video assets, testimonials, etc.

Organize marketing content for different user segments (contractors, masons, end users, retail clients).

Website & Social Media Oversight

Coordinate basic updates with the agency (SEO, page changes, blogs).

Monitor Instagram, Facebook, LinkedIn for engagement and growth.

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