Digital Marketing Manager

About the Role

seasoned Digital Marketing Manager

hands-on expert

cv@kgrnaudit.com

Key Responsibilities

• Lead Generation Focus:

• Drive high-quality B2B leads across multiple digital channels, aiming for

  500+ qualified leads/month

  .

• Digital Strategy Ownership:

• Build and execute ROI-driven digital marketing strategies across paid media (Google Ads, LinkedIn, Meta), SEO, content marketing, social media, email marketing, and automation tools.

• Team Leadership & Collaboration:

• Manage and mentor a small but growing team of digital marketers, content creators, and analysts. Foster growth, performance, and accountability.

• Marketing Funnel & Conversion Optimization:

• Own the full digital funnel—from awareness to lead nurturing. Implement conversion rate optimization (CRO) techniques and continuously A/B test campaigns and landing pages.

• SEO & Content:

• Build content strategies based on keyword research and user intent. Oversee on-page and technical SEO improvements and monitor organic growth.

• Marketing Automation:

• Use CRM and automation tools (e.g., HubSpot, Zoho, Salesforce, Marketo) for lead scoring, nurturing workflows, email campaigns, and reporting.

• Analytics & Reporting:

• Track and measure performance metrics using Google Analytics, Search Console, heatmaps, dashboards, etc. Report on KPIs weekly and monthly to leadership.

• Budget Management:

• Plan and manage monthly ad spend effectively to ensure optimal cost-per-lead and ROI.

What You Bring to the Table

• 8–10 years

  of hands-on digital marketing experience, preferably in

  finance, fintech, tech, or accounting sectors

  .
• Proven track record in

  B2B lead generation

  with measurable results (ideally >500 leads/month).
• Deep understanding of performance marketing, marketing automation, and conversion funnels.
• Expertise in

  Google Ads, SEO, Meta Ads, LinkedIn Campaigns, CRM tools

  , and

  analytics platforms

  .
• Excellent understanding of customer personas and buyer journeys in the finance and tech space.
• Strong leadership skills and experience managing cross-functional teams.
• Ability to work independently and collaborate across departments like sales, product, and design.
• Creative mindset with a data-driven approach to decision-making.

Nice to Have:

• Certifications in Google Ads, Analytics, HubSpot, etc.
• Experience in SaaS, B2B service products, or subscription-based models.
• Familiarity with website platforms like WordPress, Webflow, or basic HTML/CSS.

Why Join Us?

• Work in a fast-paced, impact-driven environment.
• Opportunity to lead growth strategy for an evolving brand.
• A collaborative team that values innovation, data, and continuous improvement.
• Growth potential into a senior leadership role.