Job
Description
Job Title: Digital Marketing Manager Location: Chennai/Coimbatore Employment Type: Full-Time About Droidal Droidal is a fast-scaling Healthcare AI SaaS company focused on transforming Revenue Cycle Management (RCM) for healthcare providers and RCM firms. Our proprietary AI agents automate complex tasks across intake, coding, claims, and collections - reducing overhead, improving accuracy, and accelerating cash flow. We are looking for a dynamic and experienced Digital Marketing Manager to lead our digital marketing initiatives. You will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. This role includes managing SEO, paid advertising, content strategy, email marketing, and social media with the goal of increasing brand awareness, driving website traffic, and generating qualified leads. Key Responsibilities: Develop and execute comprehensive digital marketing strategies aligned with business goals. Manage SEO and SEM campaigns to maximize visibility and rankings. Oversee content strategy, including blogs, landing pages, and email campaigns. Plan and execute paid media campaigns (Google Ads, LinkedIn, Facebook, etc.). Optimize user funnels and landing pages for lead generation and conversion. Analyze website traffic, performance metrics, and customer engagement. Collaborate with internal teams, including sales and design, to ensure brand consistency. Manage and mentor the digital marketing and content teams. Stay up to date with digital trends and best practices to drive innovation. Qualifications: Bachelor's degree in Marketing, Communications, or a related field. 10+ years of experience in digital marketing, with a proven track record. Experience building and leading a team of Marketing executives Hands-on experience with SEO, Google Analytics, Google Ads, and marketing automation tools. Strong analytical skills and data-driven thinking. Excellent leadership, communication, and project management skills. Knowledge of HTML/CSS is a plus. Preferred: Experience in B2B or SaaS marketing Familiarity with CRM platforms like Pipedrive, HubSpot, Salesforce, or similar. Prior experience with AI or automation solutions is a strong plus Entrepreneurial mindset with ability to thrive in a fast-paced environment US healthcare domain experience is a plus Show more Show less
