Digital Marketing Manager

Job Location -Mumbai (Vikhroli)

Key Responsibilities:

Overall:

• A dynamic and results-driven Digital Marketing Manager with proficiency in media planning and execution and ensuring alignment with the overall company’s goals.
• Experienced in last-mile management for digital campaigns- top, middle, and bottom funnel, proficient in media planning, tracking, and executing digital media to ensure seamless delivery and operational efficiency.
• Proficient in website management and development of new website
• Campaign management for customer communication

Digital Media Planning and Performance Marketing:

• Strategize, develop, execute, and optimize digital marketing campaigns across various channels including Google search (SEM), social media, display, programmatic, email, etc. for driving brand awareness and lead generation
• Co-ordinate with respective teams to gather relevant audience lists
• Budget Management

  :

  Manage marketing budgets effectively to ensure optimal allocation of funds across different channels and campaigns
• Prepare regular performance reports, analyse campaign data, and provide actionable insights to optimize ROI and for stakeholder presentations
• Monitor and manage lead progression throughout the sales funnel
• Analyze user behaviour to understand website usage and make data-driven decisions.

Campaign Management:

• Design, edit, test, and deploy email/ RCS and WhatsApp campaigns using respective tools.
• Create and manage multiple templates for customer campaigns
• Experience in conducting A/B testing to optimize the campaign elements such as subject lines, visuals and calls to action for improved engagement

Management of Digital Assets:

• Management of the current digital assets such as website, customer portal, mobile app
• Design and implement strategies and enhance user’s engagement with the customer portal and app
• Monitor and analyze key performance indicators (KPIs) to measure the enhancement’s effectiveness and make data-driven decisions, address any technical issue promptly
• Work closely with product, design, and development teams to ensure marketing efforts align of customer portal and app features and updates
• Co-ordinate with IT or development teams to resolve technical issues
• Revamp of website, app, customer portal from execution, deployment and monitoring of the website

Requirements:

• Bachelor’s degree in Marketing and Business to a related fields ( master’s degree preferred).
• Proven experience of 5-7 years in marketing
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing, social media etc.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, etc.)
• Experience with bid management tools and other analytics tools
• Up-to date with the latest trends and best practices in SEM
• Proficient in enhancing engagement on customer portal and customer facing app
• Proficiency in MS Excel, MS PowerPoint and other Office 365 application
• Proficiency in marketing analytics and data driven decision making
• Ability to work in a fast paced, dynamic environment
• Excellent communication and collaboration skills
• Should be able to collaborate with various departments such as sales, product, IT, Customer support to align initiatives and execution
• Manage relationships with external marketing agencies vendors, and partners to support campaign execution and achieve marketing goals
• Ensure all marketing activities comply with industry regulations and ethical standards