Digital Marketing & Lead Generation Specialist

Overview

Vynttra, a forward-thinking digital marketing and web development company, is seeking a Digital Marketing & Lead Generation Specialist to strengthen our online presence and accelerate customer acquisition. The ideal candidate will be creative, analytical, and results-driven, with a strong focus on generating high-quality leads through digital channels.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across SEO, SEM, social media, email, and paid ads.

• Design and execute lead generation strategies to attract, nurture, and convert prospects.

• Build and optimize landing pages, lead magnets, and conversion funnels.

• Manage CRM and marketing automation tools to track leads and improve conversion rates.

• Conduct A/B testing on campaigns to maximize ROI and lead quality.

• Collaborate with sales teams to align marketing efforts with lead qualification and pipeline growth.

• Monitor, analyze, and report on lead generation performance using analytics tools.

• Stay updated with emerging digital marketing and lead generation trends.

Qualifications

• 2–5 years of experience in digital marketing with a proven track record in lead generation.

• Strong knowledge of SEO, SEM, Google Ads, and social media advertising.

• Experience with CRM and marketing automation platforms (HubSpot, Salesforce, Mailchimp, etc.).

• Excellent communication and copywriting skills for lead-focused campaigns.

• Data-driven mindset with the ability to analyze and optimize campaigns.

Preferred Skills

• Experience in B2B lead generation and account-based marketing.

• Familiarity with LinkedIn Ads and lead generation via professional networks.

• Knowledge of funnel optimization and retargeting strategies.

• Basic design skills for creating lead magnets and ad creatives.

What Vynttra Offers

• Competitive salary and performance-based incentives.

• Opportunities for professional growth and certifications.

• Collaborative and innovative work environment.

• Flexible work arrangements (remote/hybrid options).

Job Types: Full-time, Permanent

Pay: ₹10,596.28 - ₹39,098.69 per month

Work Location: In person