We are looking for a highly skilled Digital Marketing & Lead Generation Specialist to join our team at Oorja Energy. The ideal candidate will have a strong background in digital marketing and lead generation, with excellent communication and analytical skills. Roles and Responsibility Develop and implement comprehensive digital marketing strategies to drive business growth. Generate high-quality leads through various digital channels, including social media, email, and search engines. Create engaging content to attract and retain customers, increasing brand awareness and customer satisfaction. Analyze market trends and competitor activity to identify opportunities for improvement. Collaborate with cross-functional teams to align marketing efforts with business objectives. Monitor and report on key performance indicators, providing data-driven insights for future improvements. Job Requirements Proven experience in digital marketing, focusing on lead generation and conversion. Strong understanding of digital marketing platforms, including social media, email, and search engines. Excellent communication, writing, and presentation skills. Ability to analyze complex data sets and provide actionable insights. Experience with digital marketing tools and software, such as Google Analytics and Adobe Creative Suite. Strong project management skills, with the ability to prioritize tasks and meet deadlines.