Digital Marketing & Lead Generation Specialist

Job Description: Digital Marketing & Lead Generation Specialist

Company:

Location:

Type:

About AllianceIT

Offshore Marketing & Business Support Specialist

Key Responsibilities

• Digital Marketing & Social Media

• Run and optimize paid ad campaigns across

  LinkedIn, Google Ads, and Facebook

  .
• Manage CEO’s

  LinkedIn profile

  – content posting, audience engagement, brand building.
• Execute

  SEO strategies

  to improve website rankings and visibility.
• Assist in

  website content creation

  and updates.
• Design and run

  email marketing campaigns

  with measurable ROI.

• SaaS Product Marketing

• Support marketing of SaaS products through targeted campaigns and content creation.
• Prepare marketing presentations, case studies, and pitch decks using

  Canva

  and

  PowerPoint

  .
• Utilize

  ChatGPT and AI tools

  to draft blogs, collateral, and outreach content.

• Sales & CRM Research

• Conduct contract and lead research using

  ZoomInfo, Apollo, and LinkedIn Sales Navigator

  .
• Support business development with

  high-level CRM management

  .
• Perform

  cold calling

  and outreach to potential clients when needed.

• Business Support

• Assist in preparing

  marketing presentations, proposals, and reports

  .
• Coordinate with U.S. team on daily activities and deadlines.
• Contribute to new business development strategies and client outreach.
• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 2–5 years of experience

  in digital marketing, SaaS product marketing, or business development.
• Strong knowledge of

  LinkedIn Campaign Manager, Google Ads, SEO tools, and Facebook Ads

  .
• Hands-on experience with

  ZoomInfo, Apollo, LinkedIn Sales Navigator, and CRM platfo,rms (Salesforce/HubSpot preferred).

• Proficiency in

  Canva, MS Office, and presentation design

  .
• Excellent

  English communication skills

  (verbal & written).
• Ability to work independently while aligning with U.S. PST business hours.
• Proactive, detail-oriented, and results-driven mindset.

Jasper AI