We're Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.As a company, we're passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.
Why you will love this opportunity as Digital Marketing Lead at Civica
This position plays a key role in shaping and implementing the content strategy across multiple social media platforms. The main objective is to devise a robust plan for attracting followers, generating high-quality leads through organic methods, boosting audience engagement, and enhancing brand visibility, all in line with Civica's overarching growth and customer acquisition goals. By utilizing data-driven strategies and analyzing performance metrics, the Digital Marketing Lead significantly contributes to our commercial success and the digital transformation journey.
Requirements
What you will do to shine in this role
- Social Media Strategy & Execution- Take the lead in developing and managing the social media strategy for Civica's corporate channels with Hootsuite, ensuring everything aligns perfectly with our campaign and brand goals
- Content Planning & Scheduling- Create and keep an organized social media calendar that coordinates content scheduling, publishing, and updates, guaranteeing a consistent brand voice and timely content delivery
- Stakeholder Collaboration- Partner with internal teams—such as Brand, PR, and Campaign Marketing—to gather, approve, and align content that supports our overarching business objectives and campaign themes
- Hootsuite Amplify Management- Utilize Hootsuite Amplify to enhance our social reach through employee advocacy, offering content and guidance to empower teams to share approved posts and increase engagement
- Performance Monitoring & Reporting- Monitor key performance metrics (like engagement and followers) across various platforms, generate monthly reports, and share actionable insights to refine our digital engagement strategies
- Compliance & Governance- Ensure all content and campaigns adhere to Civica's social media policies, brand standards, and regional regulatory requirements, including appropriate language and terminology
- Market & Trend Awareness- Stay updated with the latest digital marketing trends, platform changes, and industry best practices to continually enhance social performance and campaign effectiveness
Essential Competencies
- Expertise in Digital Marketing: A comprehensive understanding of digital marketing channels
- Proficiency in Tools: Practical experience with Hootsuite (including Amplify), social media scheduling tools, and campaign analytics platforms
- Content Strategy Development: Capability to align the creation and distribution of content with brand voice, marketing objectives, and audience requirements
- Analytical Skills: Proficient in interpreting campaign performance data, identifying trends, and making data-driven decisions to enhance digital strategies
- Adaptability: Competence in managing changing priorities, tight deadlines, and the dynamic nature of digital platforms
- Solution-Oriented Approach: Actively addresses content deficiencies, audience engagement challenges, and performance obstacles with inventive, scalable solutions
- Collaboration Across Functions: Experienced in collaborating with Brand, PR, Campaign teams, or other relevant stakeholders to formulate cohesive and aligned content strategies
- Stakeholder Engagement: Strong interpersonal and communication skills for facilitating input and feedback across diverse internal groups
- Influencing Without Authority: Adept at inspiring peers and stakeholders to endorse and promote digital initiatives, particularly through employee advocacy tools such as Hootsuite Amplify
- Self-Management: Exhibits autonomy, reliability, and accountability in a remote, non-leadership position
- Project Coordination: Demonstrates strong organizational skills to efficiently manage multiple campaigns, deadlines, and content workflows without direct oversight
Preferred Skills
- Hootsuite
- Social media channels
- Google Analytics
- Lookerstudio
Benefits
Why you'll love working with us
We know that when our people are happy, they will work better and have greater work satisfaction. Here's what you can expect
We're all different
- and we love this about us.
Focus on learning
- there are heaps of opportunities to enable you to grow and be your best.
Giving culture
- we encourage you to "give back" with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice.
Apply for this job - Become part of something special!
Do you see yourself in this role? If so, then we would love to hear from you
We are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. In fact, we strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better company and better outcomes. We are working hard to increase the diversity of our team wherever we can, and we actively encourage everyone to consider becoming a part of it.
