Digital Marketing Expert

About Us:

One Doorway International exists with one purpose to help people realize their study abroad and migration dreams. Over the years, we have helped many students and professionals to receive acceptance for admissions, visas, and permanent residency in various countries across the globe.

As a partner to many prominent universities, partnered with certified migration professionals and a strong record of visa success, we are a respected name in providing global education and immigration services. Through our focus on client-centred support, ethical advice & representation & in-depth guidance, we help individuals embark on the start of a life-changing borderless journey with confidence.

Position: Digital Marketing Expert
Experience: 3+ Years

We are looking for a Digital Marketing Expert with 3+ years of hands-on digital experience to lead strategy, manage campaigns, oversee SEO/SEM, handle analytics, coordinate content and branding, and drive measurable performance outcomes. The candidate must be data-oriented, creative, and possess strong leadership and communication skills.

Job Responsibilities

Strategic & Leadership Responsibilities

• Act as the primary owner and decision-maker for all digital marketing initiatives.
• Develop and maintain the company’s overall digital marketing strategy aligned with business objectives.
• Provide insights, planning, and execution for branding, lead generation, and digital growth.
• Collaborate with management to define campaigns, budgets, timelines, and expected outcomes.

Website & SEO Responsibilities

• Own website presence, performance, CRO (conversion rate optimization), and user experience.
• Conduct keyword research and manage on-page, off-page, and technical SEO.
• Monitor and improve search rankings, traffic, and domain authority.
• Ensure consistent content optimization across the site.

Content & Social Media Responsibilities

• Create, plan, and manage engaging content for website, landing pages, blogs, and social media.
• Manage the company’s social media accounts (LinkedIn, Facebook, Instagram, YouTube, Twitter/X, etc.).
• Schedule posts, track engagement, and build communities organically.
• Oversee creative asset production (design briefs, copywriting, video requirements).

Paid Marketing & Campaign Management

• Plan and execute performance/paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Conduct A/B testing, target audience segmentation, CTR optimization, and budget management.
• Track ROI and reduce acquisition costs through data-driven optimization.

Analytics & Reporting

• Track KPIs: impressions, CTR, leads, conversions, bounce rate, session duration, etc.
• Use analytics tools (Google Analytics, Search Console, SEMrush/Ahrefs, etc.).
• Prepare monthly, quarterly, and campaign-specific performance reports for management.
• Provide actionable insights to improve marketing effectiveness.

Email & CRM Responsibilities

• Manage email marketing campaigns, drip funnels, newsletters, and automations.
• Integrate CRM systems (Zoho, HubSpot, Salesforce, etc.).
• Track lead journey, nurture leads, and support sales conversion.

Branding & Reputation Management

• Maintain consistency of brand image, messaging, and digital identity.
• Respond/manage online reviews, testimonials, and customer engagement.
• Coordinate with design, HR (for employer branding), and sales teams.

Technical & Coordination Responsibilities

• Work with developers, creatives, vendors, or agencies when specialized tasks are outsourced.
• Manage digital tools, marketing platforms, hosting, and integrations.
• Stay updated with digital marketing trends, algorithm changes, and best practices.

Desired Competencies and Skills

Marketing & Strategic Skills

• Deep understanding of digital marketing funnel, audience psychology, and buyer behaviour.
• Ability to generate high-quality leads and optimize conversion rates.
• Strong analytical and decision-making abilities.

Technical & Platform Skills

• Expertise in:
• SEO & SEM
• Google Ads, Meta Ads
• Google Analytics, GA4, Tag Manager
• Facebook Business Manager
• LinkedIn Campaign Manager
• Email automation platforms
• Understanding of HTML basics, WordPress, and CRO techniques (advantageous).

Content & Communication Skills

• Strong copywriting & content creation skills.
• Understanding of visual branding and design coordination.
• Clear communication with management and external stakeholders.

Project & Self-Management Skills

• Ability to handle end-to-end digital marketing independently.
• Excellent time management and accountability.
• Problem-solving mindset and data-driven thinking.

Qualifications

Educational Qualification

• Bachelor’s degree in:
• Marketing
• Digital Marketing
• Business Administration
• Communications
• OR any field with proven digital marketing expertise

(Formal degree can be waived if there is demonstrable experience and portfolio)

Professional Experience

• Minimum 3 years of hands-on digital marketing experience.
• Proven track record of independently managing campaigns and delivering measurable results.

Certifications (preferred but not mandatory)

• Google Ads Certification
• Google Analytics Certification
• HubSpot Digital Marketing or SEO Certification
• Meta Blueprint Certification

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time

Ability to commute/relocate:

• Kaloor, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Required)

Language:

• English (Preferred)

Work Location: In person