Digital Marketing Expert

As a Digital Marketing Expert, your role involves getting the brands associated with our company into the digital space to ensure the success of their business objectives, attract potential customers, and promote their products and services effectively. Key Responsibilities: - Design, build, and maintain the online presence of the brands we are associated with. - Plan and execute digital marketing campaigns on various social platforms. - Create a measurable impact and generate effective leads online. - Monitor brand activities and presence on social media closely. - Provide keywords and SEO strategies for website building. - Review and analyze brand website & social media impressions using necessary tools. - Strategize on reaching new customers and retaining existing ones. - Plan effective marketing assets and resources such as DVC shoots, influencer campaigns, collaborations, contests, etc. - Measure performance using Web analytics tools like Google Analytics, WebTrends, etc. - Utilize emerging digital tools and platforms, and share insights on new trends beneficial for digital brand building with the team. Qualifications Required: - Minimum 4 years of experience in a digital marketing agency or similar field. - Knowledge of B2C social media, Google Adwords, email campaigns, and SEO/SEM. - Excellent understanding of web analytics tools, especially Google Analytics. - Ability to collaborate effectively with designers, developers, and editors. - Critical thinking and quick problem-solving skills are considered a plus. - Strong research skills and the ability to ideate real-time content. - Preference for candidates with hands-on experience in the NBFC sector.,