Digital Marketing Executive

Tots & Bubbles is a fast-growing Indian baby-care brand offering science-backed, gentle products for babies – from baby wash, shampoo and lotion to oils, wet wipes and mosquito repellent products. We sell across our own website and marketplaces like Amazon, FirstCry, Flipkart and quick commerce.

Digital Marketing Manager

digital growth

You should be as comfortable opening dashboards and diving into ROAS/CAC as you are in briefing creatives and thinking about moms’ buying behaviour.

• Plan, launch and optimise campaigns on

  Meta (Facebook/Instagram)

  and

  Google (Search, Display, Performance Max)

  .
• Set up and manage full-funnel campaigns – awareness, consideration, remarketing and retention.
• Continuously A/B test

  creatives, copies, audiences, landing pages

  and bidding strategies.
• Monitor daily spends, ROAS, CTR, CPC, CPA and ensure campaigns hit agreed efficiency targets.
• Coordinate with the creative team/agency to ensure ad assets are on-brand and performance-oriented.

• Work closely with the e-commerce team to grow sales on

  Amazon, FirstCry, Nykaa, Flipkart

  and quick commerce platforms.
• Plan and optimise

  Amazon Ads

  (sponsored products, brands, display), manage keywords, bids, negative keywords and placements.
• Run and track

  platform ads

  on FirstCry / Nykaa / others as required.
• Improve product listings – titles, bullets, A+ content, images, SEO keywords and reviews.
• Monitor platform dashboards for

  sell-through, rankings, reviews, repeat rate and ad performance

  and suggest corrective actions.

• Work with tech/agency to manage and optimise the

  D2C website

  (UX, load speed, funnels, tracking).
• Implement and track

  pixels, events and UTM parameters

  for accurate attribution.
• Drive traffic via paid, organic, influencer and referral channels; work towards improving

  conversion rate & AOV

  .
• Support development of

  landing pages

  for specific campaigns, offers, or product launches.

• Plan and execute

  email & SMS/WhatsApp

  campaigns for new launches, offers, education and retention.
• Segment customers (new, repeat, high-value, lapsed) and design journeys for each.
• Track and improve metrics like

  repeat purchase rate, open rates, CTR and unsubscribe rates

  .
• Work with the team to build a

  community of parents

  (social media, groups, content series, UGC).

• Own weekly and monthly

  performance reports

  across all channels (Meta, Google, Amazon, marketplaces, website).
• Track key metrics:

  Revenue, ROAS, CAC, AOV, repeat %, contribution margins

  (as shared), etc.
• Use data to constantly refine budget allocation across channels and campaigns.
• Present insights and clear action plans to the founders on what’s working, what’s not and what we should try next.

• 3–6 years of experience in

  digital/performance marketing

  for a D2C, FMCG, baby/personal care or e-commerce brand/agency.
• Hands-on experience running

  Meta Ads and Google Ads

  with meaningful monthly budgets.
• Strong understanding of

  Amazon Ads

  and/or other marketplace advertising tools.
• Comfortable working with numbers – Excel/Sheets, dashboards, attribution, funnel analysis.
• Experience with tools like

  Google Analytics / GA4, Meta Business Manager, Amazon Seller Central, basic email tools

• Basic knowledge of

  SEO, social media content

  , and landing page best practices.
• Excellent communication skills – able to write clear briefs, reports and simple, parent-friendly copy where needed.

• Experience in

  baby care, beauty, personal care

  or

  health & wellness

  categories.
• Exposure to

  quick commerce

  marketing.
• Comfort working with

  design tools

  (Canva) to make quick edits or mock-ups.
• Prior experience managing

  agencies and freelancers

  (creative, performance, content).

• Owner mindset:

  You think like a brand owner, not just a campaign executor.

• Data-driven, yet creative:

  You love testing hooks, creatives and formats, but always come back to the numbers.

• Bias for action:

  You move fast, experiment, and don’t wait for “perfect”.

• Love for kids & parents as consumers:

  You understand that we sell trust, not just products.

• Opportunity to build and scale a

  high-potential baby care brand

  from early stages.
• Fast decision-making, direct access to founders and a

  high-ownership role

  .
• A culture that encourages experimentation, learning and growth.
• Competitive salary