🚀 Co-Founder Wanted (with Investment) | Tots & Bubbles – Premium Baby Care Brand We’re looking for a visionary co-founder to join us at Tots & Bubbles —a fast-growing premium baby care brand designed for modern Indian parents. Our products are clinically backed, clean, and crafted to build trust with every parent who chooses us. In just under two years, we've: Achieved consistent month-on-month revenue growth Secured listings on major platforms like Amazon, FirstCry, Nykaa, and Flipkart Developed a growing base of loyal customers with a ~ 20% repeat rate Built a clean, gentle product range that stands out in a highly competitive market Now, we’re gearing up for scale across D2C, modern trade, retail partnerships, and new categories. Who We’re Looking For: An entrepreneurial co-founder who brings: ✅ Strategic thinking with hands-on execution ✅ Strong experience in D2C, FMCG, e-commerce, or startup ecosystems ✅ Passion for brand-building, product innovation, and operational excellence ✅ Willingness to invest capital and time , and own meaningful equity ✅ Network and expertise to help drive growth, funding, or partnerships You’ll work alongside the founding team to shape the future of a brand aiming to be India’s most trusted baby care company . What You’ll Get: 🍼 Co-founder equity 💰 Say in future fundraises 🌱 Ability to create real impact in the lives of families across India ✨ A chance to grow a purpose-driven brand from the ground up If you're excited by early-stage energy, market potential, and purpose-led entrepreneurship, let’s talk. Show more Show less
About Us: Tots and Bubbles is a growing brand dedicated to providing high-quality products for children and families. We are expanding our online presence and seeking a talented E-commerce Specialist to join our team. Job Description: We are looking for an experienced E-commerce Specialist who can effectively manage and grow our online sales across multiple platforms, including Amazon, FirstCry, Flipkart, Blinkit, Meta (Facebook & Instagram shops), and Shopify. Your role will be pivotal in optimizing listings, driving traffic, and increasing conversions. Key Responsibilities: Manage and optimize product listings on Amazon, FirstCry, Flipkart, Blinkit, Meta, and Shopify. Develop and execute online marketing strategies to boost sales and brand visibility. Monitor and analyze sales performance, adjusting strategies accordingly. Coordinate with the marketing team to run campaigns and promotions. Handle customer inquiries and reviews to maintain a high level of customer satisfaction. Stay updated on platform policies and industry trends. Qualifications: Proven experience managing multiple e-commerce platforms. Strong understanding of Amazon, FirstCry, Flipkart, Blinkit, Meta, and Shopify. Excellent digital marketing skills, including SEO, SEM, and social media advertising. Analytical mindset with the ability to interpret data and make data-driven decisions. Good communication and organizational skills. Why Join Us: Be a part of a vibrant and innovative team. Opportunity to make a significant impact on our brand growth. Competitive salary and benefits. Interested candidates, please send your resume to apply via LinkedIn.
About Tots & Bubbles Tots & Bubbles is a fast-growing Indian baby-care brand offering science-backed, gentle products for babies – from baby wash, shampoo and lotion to oils, wet wipes and mosquito repellent products. We sell across our own website and marketplaces like Amazon, FirstCry, Flipkart and quick commerce. We are now looking for a Digital Marketing Manager who can help us scale profitably, build a strong online brand presence and own our performance numbers end-to-end. Role Overview You will own and drive all things digital growth for Tots & Bubbles – from performance marketing (Meta, Google, Amazon Ads) and marketplace visibility to website growth, CRM and analytics. This is a hands-on role : strategy + execution + reporting. You should be as comfortable opening dashboards and diving into ROAS/CAC as you are in briefing creatives and thinking about moms’ buying behaviour. Key Responsibilities1. Performance Marketing (Meta / Google / Others) Plan, launch and optimise campaigns on Meta (Facebook/Instagram) and Google (Search, Display, Performance Max) . Set up and manage full-funnel campaigns – awareness, consideration, remarketing and retention. Continuously A/B test creatives, copies, audiences, landing pages and bidding strategies. Monitor daily spends, ROAS, CTR, CPC, CPA and ensure campaigns hit agreed efficiency targets. Coordinate with the creative team/agency to ensure ad assets are on-brand and performance-oriented. 2. Marketplace & E-commerce Growth (Amazon / FirstCry / Nykaa / Flipkart / Quick Commerce) Work closely with the e-commerce team to grow sales on Amazon, FirstCry, Nykaa, Flipkart and quick commerce platforms. Plan and optimise Amazon Ads (sponsored products, brands, display), manage keywords, bids, negative keywords and placements. Run and track platform ads on FirstCry / Nykaa / others as required. Improve product listings – titles, bullets, A+ content, images, SEO keywords and reviews. Monitor platform dashboards for sell-through, rankings, reviews, repeat rate and ad performance and suggest corrective actions. 3. Website & Own Channel Growth Work with tech/agency to manage and optimise the D2C website (UX, load speed, funnels, tracking). Implement and track pixels, events and UTM parameters for accurate attribution. Drive traffic via paid, organic, influencer and referral channels; work towards improving conversion rate & AOV . Support development of landing pages for specific campaigns, offers, or product launches. 4. CRM, Retention & Community Plan and execute email & SMS/WhatsApp campaigns for new launches, offers, education and retention. Segment customers (new, repeat, high-value, lapsed) and design journeys for each. Track and improve metrics like repeat purchase rate, open rates, CTR and unsubscribe rates . Work with the team to build a community of parents (social media, groups, content series, UGC). 5. Analytics, Reporting & Strategy Own weekly and monthly performance reports across all channels (Meta, Google, Amazon, marketplaces, website). Track key metrics: Revenue, ROAS, CAC, AOV, repeat %, contribution margins (as shared), etc. Use data to constantly refine budget allocation across channels and campaigns. Present insights and clear action plans to the founders on what’s working, what’s not and what we should try next. Must-Have Skills & Experience 3–6 years of experience in digital/performance marketing for a D2C, FMCG, baby/personal care or e-commerce brand/agency. Hands-on experience running Meta Ads and Google Ads with meaningful monthly budgets. Strong understanding of Amazon Ads and/or other marketplace advertising tools. Comfortable working with numbers – Excel/Sheets, dashboards, attribution, funnel analysis. Experience with tools like Google Analytics / GA4, Meta Business Manager, Amazon Seller Central, basic email tools Basic knowledge of SEO, social media content , and landing page best practices. Excellent communication skills – able to write clear briefs, reports and simple, parent-friendly copy where needed. Good-to-Have (Bonus) Experience in baby care, beauty, personal care or health & wellness categories. Exposure to quick commerce marketing. Comfort working with design tools (Canva) to make quick edits or mock-ups. Prior experience managing agencies and freelancers (creative, performance, content). What We’re Looking For (Mindset) Owner mindset: You think like a brand owner, not just a campaign executor. Data-driven, yet creative: You love testing hooks, creatives and formats, but always come back to the numbers. Bias for action: You move fast, experiment, and don’t wait for “perfect”. Love for kids & parents as consumers: You understand that we sell trust, not just products. What We Offer Opportunity to build and scale a high-potential baby care brand from early stages. Fast decision-making, direct access to founders and a high-ownership role . A culture that encourages experimentation, learning and growth. Competitive salary