Digital Marketing Executive

About SOLARA Home:

SOLARA Home is on a mission to make everyday living smarter, healthier, and more joyful with premium kitchen appliances, drinkware, and cookware, trusted by over 1 million customers. As Amazon’s Fastest Growing Startup (2021) and one of YourStory’s Top 100 D2C Brands, we are constantly innovating to elevate everyday experiences.

Digital Marketing Executive

Key Responsibilities:

📲 CRM & Retention Campaigns

• Assist in planning and executing WhatsApp, SMS, and Email campaigns for customer retention, engagement, and upselling.
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• Build and manage customer journeys to improve post-purchase experiences and drive repeat purchases.

🛒 Upsell & Cross-sell Execution

• Identify and support the implementation of upsell and cross-sell opportunities on the website to increase Average Order Value (AOV).
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• Coordinate with internal teams to set up effective product recommendations and offers.

📈 Digital Campaign Support (Meta & Google Ads)

• Assist in managing and optimizing Meta (Facebook, Instagram) and Google Ads campaigns under guidance.
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• Monitor campaign performance, track key metrics, and suggest basic optimizations to improve ROI.

🤝 Brand Collaborations & Social Partnerships

• Research and coordinate social media collaborations and brand partnerships focused on driving sales or building awareness.
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• Support influencer outreach and partnership management to grow brand visibility.

📊 Performance Tracking & Reporting

• Regularly track CRM campaigns, website sales patterns, and ad performance.
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• Prepare reports and analyze data to identify key insights and growth opportunities.

What We’re Looking For:

• 6 months to 1 year of hands-on experience in digital marketing (internships and freelance projects are valid).
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• Basic working knowledge of WhatsApp, SMS, and Email marketing platforms.
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• Familiarity with Meta Ads (Facebook/Instagram) and Google Ads.
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• Good communication, coordination, and time management skills.
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• Strong analytical mindset and ability to work with Google Sheets/Excel.
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• Self-motivated, detail-oriented, and eager to learn.

Good to Have:

• Exposure to D2C, e-commerce, or consumer brands.
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• Experience working with Shopify or similar platforms.

Why Join SOLARA?

• Opportunity to work with a fast-scaling D2C brand recognized across India.
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• Learn and grow across CRM, performance marketing, website growth, and partnerships.
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• Collaborative, growth-driven team environment.
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• Space to experiment, contribute, and build impactful campaigns.