Posted:19 hours ago|
Platform:
On-site
Full Time
Location: Hyderabad (On-site preferred)
Type: Full-time
📝 About the Role
SOLARA is looking for a sharp, creative, and performance-driven Copywriter to craft compelling Facebook and Instagram ad copy that sells. You’ll play a key role in scripting short-form videos, product hooks, and punchy lines that drive clicks, conversions, and sales — especially for our drinkware, cookware, and kitchen appliance categories.
We’re not looking for fluff. We want direct response copywriting — the kind that grabs attention in 2 seconds, sparks emotion, and drives action.
🎯 Key Responsibilities
• Write high-converting Facebook ad copy across static, carousel, and video formats
• Create short-form video scripts (30–60 sec) with clear product hooks, features, and CTAs
• Brainstorm and collaborate with our creative & video team to develop ad concepts
• Craft multiple headline variations, product taglines, and benefit-driven descriptions
• Continuously A/B test hooks, angles, CTAs to improve CTR and ROAS
• Understand the SOLARA brand tone — but optimize for performance, not poetry
• Stay on top of DTC trends and top-performing ad examples in the market
✅ Requirements
• 2–4 years experience in direct response copywriting, preferably for D2C or consumer brands
• Proven experience writing Facebook ad copy and video scripts
• Strong understanding of performance marketing, ROAS, CTR, conversion psychology
• Able to write clear, bold, benefit-driven copy
• Bonus: Experience writing for home, kitchen, or lifestyle products
• Based in Hyderabad or willing to relocate (preferred)
💡 What You’ll Love
• Opportunity to work directly with a fast-scaling founder-led D2C brand
• Creative freedom to test bold ideas, viral hooks, and emotional storytelling
• Work closely with cinematographers and shoot teams to bring your scripts to life
• Your words will drive real revenue, not just likes
📩 To Apply
Send your resume and 2–3 writing samples (preferably Facebook ad copy or short-form scripts) to suresh@solara.in with subject line:
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