Copywriter

Location: Hyderabad (On-site preferred)

Type: Full-time

📝 About the Role

SOLARA is looking for a sharp, creative, and performance-driven Copywriter to craft compelling Facebook and Instagram ad copy that sells. You’ll play a key role in scripting short-form videos, product hooks, and punchy lines that drive clicks, conversions, and sales — especially for our drinkware, cookware, and kitchen appliance categories.

We’re not looking for fluff. We want direct response copywriting — the kind that grabs attention in 2 seconds, sparks emotion, and drives action.

🎯 Key Responsibilities

• Write high-converting Facebook ad copy across static, carousel, and video formats

• Create short-form video scripts (30–60 sec) with clear product hooks, features, and CTAs

• Brainstorm and collaborate with our creative & video team to develop ad concepts

• Craft multiple headline variations, product taglines, and benefit-driven descriptions

• Continuously A/B test hooks, angles, CTAs to improve CTR and ROAS

• Understand the SOLARA brand tone — but optimize for performance, not poetry

• Stay on top of DTC trends and top-performing ad examples in the market

✅ Requirements

• 2–4 years experience in direct response copywriting, preferably for D2C or consumer brands

• Proven experience writing Facebook ad copy and video scripts

• Strong understanding of performance marketing, ROAS, CTR, conversion psychology

• Able to write clear, bold, benefit-driven copy

• Bonus: Experience writing for home, kitchen, or lifestyle products

• Based in Hyderabad or willing to relocate (preferred)

💡 What You’ll Love

• Opportunity to work directly with a fast-scaling founder-led D2C brand

• Creative freedom to test bold ideas, viral hooks, and emotional storytelling

• Work closely with cinematographers and shoot teams to bring your scripts to life

• Your words will drive real revenue, not just likes

📩 To Apply

Send your resume and 2–3 writing samples (preferably Facebook ad copy or short-form scripts) to suresh@solara.in with subject line:

• Copywriter – Direct Response / Facebook Ads