Amazon Performance Marketing Executive

Job Summary:

We are looking for a data-driven and results-oriented Amazon Ads Performance Marketing Executive

Key Responsibilities:

🔹 Campaign Management & Optimization

• Plan, execute, and optimize Sponsored Product, Sponsored Brand, and Sponsored Display campaigns across all relevant marketplaces (IN/US/UK etc.)
• Manage daily budgets, bids, and keyword targeting to meet ACoS/ROAS targets
• Continuously test campaign structures, match types, placements, and creatives to improve CTR and conversion rates
• Identify opportunities for growth and cost-efficiency across the ad funnel

Analytics & Reporting

• Monitor and analyze ad performance using Amazon Ads Console, Brand Analytics, and third-party tools (e.g., Helium 10, Perpetua, Pacvue, etc.)
• Prepare weekly and monthly performance reports highlighting spend, sales, ACoS, TACoS, CTR, CVR, and keyword trends
• Use insights to drive actionable recommendations on listing improvements, targeting strategy, and ad content

Strategy & Collaboration

• Work with catalog and design teams to ensure creatives (storefronts, A+ content, Sponsored Brand banners) are optimized for ad campaigns
• Collaborate with inventory and pricing teams to align marketing push with stock levels and margins
• Stay up to date with Amazon ad policy changes, new ad formats, and best practices

Keyword & ASIN Targeting

• Conduct keyword research using tools like Brand Analytics, Amazon Search Terms, and third-party tools
• Implement keyword harvesting, negative targeting, and ASIN retargeting strategies to improve efficiency

Requirements:

• 1–3 years of hands-on experience managing Amazon Ads (SP, SB, SD) from the brand side
• Strong understanding of ACoS, TACoS, CVR, CTR, impression share, and performance metrics
• Proficient in using Amazon Ads Console, Brand Analytics, and Excel/Google Sheets
• Experience with ad automation or analytics tools (e.g., Perpetua, DataHawk, Helium 10) is a plus
• Ability to derive insights from data and present findings with clarity
• Detail-oriented with strong organizational and communication skills

Preferred Qualities:

• Amazon SP Certification or similar is a plus
• E-commerce mindset: focused on profitability, growth, and inventory alignment
• Comfortable working in a fast-paced, high-growth D2C brand environment