Digital Marketing Executive (Entry-Level)

Company Description

SOLARA Home is on a mission to make everyday living smarter, healthier, and more joyful with premium kitchen appliances, drinkware, and cookware, trusted by over 1 million customers. As Amazon’s Fastest Growing Startup (2021) and one of YourStory’s Top 100 D2C Brands, we are constantly innovating to elevate everyday experiences.

Digital Marketing Executive

Role Description

We are seeking an entry-level Digital Marketing Executive to join our team in Hyderabad. This is a full-time, on-site role. The Digital Marketing Executive will be responsible for executing marketing campaigns, managing social media accounts, creating web content, and analyzing web performance. The role involves collaborating with the marketing team to develop and implement strategies to increase brand awareness and engagement.

Key Responsibilities:

📲 CRM & Retention Campaigns

Assist in planning and executing WhatsApp, SMS, and Email campaigns for customer retention, engagement, and upselling.

Build and manage customer journeys to improve post-purchase experiences and drive repeat purchases.

🛒 Upsell & Cross-sell Execution

Identify and support the implementation of upsell and cross-sell opportunities on the website to increase Average Order Value (AOV).

Coordinate with internal teams to set up effective product recommendations and offers.

📈 Digital Campaign Support (Meta & Google Ads)

Assist in managing and optimizing Meta (Facebook, Instagram) and Google Ads campaigns under guidance.

Monitor campaign performance, track key metrics, and suggest basic optimizations to improve ROI.

🤝 Brand Collaborations & Social Partnerships

Research and coordinate social media collaborations and brand partnerships focused on driving sales or building awareness.

Support influencer outreach and partnership management to grow brand visibility.

📊 Performance Tracking & Reporting

Regularly track CRM campaigns, website sales patterns, and ad performance.

Prepare reports and analyze data to identify key insights and growth opportunities.

What We’re Looking For:

6 months to 1 year of hands-on experience in digital marketing (internships and freelance projects are valid).

Basic working knowledge of WhatsApp, SMS, and Email marketing platforms.

Familiarity with Meta Ads (Facebook/Instagram) and Google Ads.

Good communication, coordination, and time management skills.

Strong analytical mindset and ability to work with Google Sheets/Excel.

Self-motivated, detail-oriented, and eager to learn.

Good to Have:

Exposure to D2C, e-commerce, or consumer brands.

Experience working with Shopify or similar platforms.

Why Join SOLARA?

Opportunity to work with a fast-scaling D2C brand recognized across India.

Learn and grow across CRM, performance marketing, website growth, and partnerships.

Collaborative, growth-driven team environment.

Space to experiment, contribute, and build impactful campaigns.