Digital Marketing Executive

Digital Marketing Executive Job DescriptionJob Title: Digital Marketing Executive Reports to: Digital Marketing Manager / Marketing Director Job Summary: We are seeking a highly creative, results-driven, and multi-talented Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products/services. This role requires a strong understanding of current digital marketing tools and strategies, with the ability to manage various digital channels, as well as hands-on experience in graphic design and visual content creation to drive measurable results. Key Responsibilities: Campaign Management: Plan, execute, and optimize digital marketing campaigns across all digital channels, including SEO, SEM, social media, email, and display advertising. Content Creation & Management: Develop and manage engaging content for our website, blog, social media platforms, and email newsletters. This includes writing, editing, and proofreading copy, as well as designing and producing compelling visual assets. Graphic Design: Create visually appealing and on-brand graphics for social media posts, website banners, email newsletters, digital ads, and other marketing materials. SEO/SEM: Conduct keyword research, analyze SERP data, and implement on-page and off-page SEO strategies to improve organic search rankings. Manage and optimize paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions. Social Media Marketing: Manage and grow our social media presence across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. Develop social media content calendars, schedule posts, and engage with our online community. This includes designing and adapting visual content for each platform's specific requirements. Email Marketing: Design, create, segment, and manage email marketing campaigns, including designing email templates and graphics. Analyze campaign performance and optimize for open rates, click-through rates, and conversions. Analytics & Reporting: Monitor and analyze the performance of all digital marketing activities using tools like Google Analytics, Google Search Console, and social media analytics platforms. Generate regular reports on key metrics and provide actionable insights. Website Management: Work with the web development team to ensure the website is optimized for performance, user experience, and SEO. This may involve designing and updating website banners or graphics. Market Research: Stay up-to-date with the latest digital marketing trends, design best practices, and new technologies. Analyze competitor strategies and market trends to identify new opportunities. Budget Management: Assist in managing the digital marketing budget and allocating resources effectively across different channels. Qualifications & Skills: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field. Proven work experience as a Digital Marketing Executive or similar role. Must have strong graphic design skills with a portfolio to demonstrate. Proficiency in design software such as Adobe Photoshop, Illustrator, and Canva. Strong knowledge of various digital marketing channels and best practices. Hands-on experience with SEO, SEM, social media marketing, and email marketing. Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, Ahrefs, Mailchimp, and social media management platforms (e.g., Buffer, Hootsuite). Excellent written and verbal communication skills. Creative and analytical mindset with a data-driven approach. Ability to work independently and as part of a team in a fast-paced environment. Strong organizational and time-management skills. Preferred Qualifications: Certifications in Google Ads, Google Analytics, or HubSpot. Experience with video editing software (e.g., Adobe Premiere Pro). Experience with content management systems (e.g., WordPress, Shopify). Experience with A/B testing and conversion rate optimization (CRO). Application Process: To apply, please submit your resume, a cover letter detailing your relevant experience, and a link to your design portfolio.