Digital Marketing Executive

Job Description

Job Summary: As a Facebook Ads Associate, you will be responsible for independently managing and scaling paid social media campaigns focused on growing profitable E-commerce revenue. The ideal candidate should have experience in creating, optimizing, and analyzing Facebook Ad campaigns, along with a strong grasp of audience targeting, performance tracking, and content strategy. This role requires working cross-functionally with internal teams and external partners to drive results. Key Responsibilities: Plan, execute, and manage Facebook ad campaigns with a focus on ROI and performance metrics. Maintain high engagement levels and consistent growth across Facebook pages. Analyze audience behavior and identify trending content niches (both geo-wise and category-wise). Ensure the creation of high-quality, plagiarism-free content with strong grammar and relevance to the target audience. Use Facebook Ads Manager and other tools to monitor performance, optimize budgets, and adjust ad strategies in real time. Work with CMS platforms like WordPress to update landing pages and manage content when needed. Prepare weekly/monthly performance reports aligned with OKRs and campaign goals. Skills: Strong problem-solving and analytical thinking capabilities. High attention to detail, accountability, and ownership. In-depth knowledge of Facebook Ads Manager and Facebook’s advertising policies. Strong understanding of ad creatives, A/B testing, and performance marketing techniques. Excellent written, verbal, and virtual communication skills. Ability to stay updated with the latest trends, tools, and features in paid social advertising. Moderate to advanced Excel skills (Pivot tables, charts, etc.). Educational Qualifications: Bachelor’s degree or diploma in Marketing, Business Administration, or a related field. Expierencene Requirements: 6 months to 1 years of hands-on experience in managing Facebook Ads campaigns. Experience with e-commerce or D2C brands will be an added advantage. Other Benefits: As per company policy. Show more Show less