Digital Marketing Executive

About Us:

In a world where the digital landscape is a canvas for innovation and success, your career journey deserves nothing less than a trailblazing adventure. Welcome to PixelPay Media, where we're not just reimagining the future of performance marketing – we're inviting you to shape it.

At the core of our company beats the pulse of creativity and data-driven brilliance. We don't just embrace challenges; we thrive on them, turning each one into an opportunity to craft strategies that redefine industry norms. Your career with PixelPay Media isn't just a job; it's an odyssey that pushes the boundaries of what's possible. Imagine collaborating with visionary minds, industry mavens, and creative geniuses who are as passionate about your growth as they are about their own. With us, you won't just be an employee; you'll be an integral part of a collective pursuit of excellence.

Be a part of our story, where your ideas can light up the digital marketing stage.

In the Media:

https://www.dqchannels.com/womens-day-interview-with-vanya-gambhir-chief-operating-officer-khojdeal/

https://hr.economictimes.indiatimes.com/news/hrtech/the-dynamic-role-of-hr-in-the-e-commerce-space/81458972

https://hr.economictimes.indiatimes.com/news/trends/ai-in-hr/how-ai-will-change-the-face-of-workforce-in-e-commerce/80741464

https://www.financialexpress.com/business/brandwagon-how-omnichannel-marketing-has-become-the-new-norm-2287564/

https://www.indianretailer.com/article/technology/digital-trends/why-is-it-important-to-personalize-the-shopping-experience.a7208

https://yourstory.com/2021/08/critical-create-millennial-friendly-company-culture

https://newsaurchai.com/introducing-khojdeal/

Job Summary

Facebook Ads

Key Responsibilities:

1. Plan, build, and manage Facebook Ads campaigns end-to-end (campaigns, ad sets, creatives, targeting, and testing).

2. Optimize for performance metrics like CTR, CPC, CPM, and CPA while maintaining ROI.

3. Monitor daily budgets, bid strategies, and performance to ensure campaigns stay within targets.

4. Develop and test ad copies, creatives, and landing page variations to improve performance.

5. Analyze target audience behavior and refine targeting strategies (interest, custom, and lookalike audiences).

6. Publish daily/weekly campaign performance reports with key metrics and insights.

7. Scale campaigns horizontally and vertically to maximize reach and revenue.

8. Keep up-to-date with Facebook Ads best practices, policy changes, and industry trends.

9. Collaborate with the creative/content team to suggest engaging ad copy and visual ideas.

Skills Required:

1. Proven experience managing Facebook Ads campaigns (budget allocation, targeting, scaling).

2. Strong analytical and data-driven mindset with the ability to interpret Ads Manager reports.

3. Ability to troubleshoot underperforming campaigns and take corrective action.

4. Strong understanding of Facebook Pixel, conversion tracking, and retargeting funnels.

5. Excellent communication and time management skills.

Education:

Bachelor’s/Master’s degree in Marketing/Business Administration or equivalent experience.

Other Benefits:

As per the company’s policy