Digital Marketing Specialist

Job Summary:

Digital Marketing Specialist

data-driven marketer

Annual CTC Offered:

25–30 Lakhs per annum

About Us

PixelPay Media

At the core of our company beats the pulse of creativity and data-driven brilliance. We don't just embrace challenges; we thrive on them, turning each one into an opportunity to craft strategies that redefine industry norms.

Your career with PixelPay Media isn't just a job; it's an odyssey that pushes the boundaries of what's possible. Imagine collaborating with visionary minds, industry mavens, and creative geniuses who are as passionate about your growth as they are about their own. With us, you won't just be an employee; you'll be an integral part of a collective pursuit of excellence.

Be a part of our story, where your ideas can light up the digital marketing stage.

Key Responsibilities:

1. Plan, build, and execute paid media campaigns across Google, Facebook/Instagram, TikTok, and Taboola.
2. Optimize campaigns for performance metrics such as CTR, CPC, CPM, CPA, and ROAS.
3. Monitor daily budgets, bidding strategies, and ensure campaigns stay within performance targets.
4. Conduct A/B testing of ad copies, creatives, and landing pages to improve conversion rates.
5. Develop and refine audience strategies using interest, custom, lookalike, and contextual targeting.
6. Manage retargeting funnels and maximize conversion opportunities through remarketing.
7. Track, measure, and report performance using pixels, UTM parameters, and conversion events.
8. Prepare weekly/monthly performance reports with actionable insights and recommendations.
9. Scale campaigns profitably through horizontal and vertical growth strategies.
10. Stay updated with advertising policies, platform updates, and industry best practices.
11. Collaborate with creative and content teams to deliver impactful ad concepts and creatives.

Skills & Qualifications:

1. 4–6 years of proven experience managing performance campaigns across

   Google Ads, Facebook/Instagram Ads, TikTok Ads, and Taboola

   .
2. Strong knowledge of

   conversion tracking, attribution models, and retargeting funnels

   .Data-driven with the ability to analyze and interpret reports from Ads Manager, Google Analytics, and other tools.
3. Demonstrated expertise in scaling campaigns profitably across platforms.
4. Ability to troubleshoot underperforming campaigns and take corrective actions.
5. Strong communication, problem-solving, and time management skills.

Education:

1. Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field.
2. Equivalent experience in digital marketing will also be considered.

Other Benefits:

1. As per company policy

Industry:

Marketing Services / Digital Marketing