Digital Marketing Executive

At CentraLogic, youll join a dynamic team of professionals dedicated to providing solutions using appropriate technologies. CentraLogic is a young and dynamic organization specializing in emerging technologies while supporting existing systems. CentraLogic is committed to ethical

practices, transparency, and a collaborative environment that promotes growth, learning, and innovation.

Roles and Responsibilities

• Plan and execute multi-channel digital marketing campaigns across Google Ads, LinkedIn Ads, email marketing, and remarketing platforms.
• Create, manage, and optimize ad campaigns to improve CTR, CPC, CVR, and overall campaign ROI.
• Coordinate with the content and design teams to develop campaign creatives, ad copies, landing pages, and marketing assets.
• Set up, automate, and monitor email marketing workflows for lead nurturing, reengagement, and customer communication.
• Implement proper UTM tracking, lead tagging, and campaign attribution within CRM and analytics platforms.
• Monitor campaign performance daily using GA4, Hotjar, LinkedIn Insights, and ad dashboards.

JOB DESCRIPTION

• Conduct A/B testing on ads, landing pages, target audiences, and creatives to improve conversions.
• Prepare weekly and monthly marketing performance reports with insights and optimization recommendations.
• Collaborate with SEO, social media, and Inside Sales teams to ensure unified messaging and lead follow-up alignment.
• Maintain CRM data accuracy by ensuring leads from campaigns are captured, tagged, and routed correctly.
• Analyze landing page performance and coordinate improvements with the web development team.
• Support event-based, product launch, and industry campaign execution by aligning digital activities with marketing goals.
• Stay updated on digital marketing trends, competitor activity, and platform updates to recommend new strategies.

Candidate Profile

• 1-3 years of experience in digital marketing, performance marketing, or B2B demand generation.
• Hands-on experience with Google Ads, LinkedIn Ads, and campaign management.
• Strong analytical mindset with the ability to interpret marketing data and convert it into actionable insights.
• Excellent written and verbal communication skills with the ability to craft campaign-ready content.
• Strong understanding of marketing funnels, customer journeys, and lead nurturing frameworks.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Experience in B2B or IT services marketing is preferred.

Required Qualifications

• Bachelors degree in marketing, Mass Media, Communications, or a related field.
• 1-3 years of hands-on experience in Social Media Marketing or Digital Marketing (preferably B2B or tech industry).
• Strong understanding of social media algorithms, audience behavior, and platformspecific best practices.
• Proficiency in social media tools such as Zoho Social, Buffer, Meta Business Suite, Canva, and LinkedIn Analytics.
• Ability to analyze performance metrics using GA4, Looker Studio, or similar tools.
• Excellent communication, copywriting, and storytelling skills.
• Strong eye for design, brand alignment, and visual consistency.
• Ability to manage multiple platforms and meet strict posting timelines.
• Experience coordinating with design, content, and marketing teams.
• Ability to work independently with a proactive, creative, and detail-oriented mindset.
• Basic understanding of communication guidelines and responsible handling of brandsensitive content